Job Description
- Be the owner and steward of the brand strategy. You will be responsible for all Bolt employees, partners and shoppers understanding Bolt’s brand and how it should shape our business.Â
- Partner closely with product and product design on the development of our customer personas/archetypesÂ
- Lead the definition and evolution of our brand strategy - mission, vision, values, positioning, value propositions, RTBs, etc.Â
- Lead development of marketing campaign creative strategy with customer insights and data at the core, partnering with other marketing leads to ensure that their business objectives come through in the campaign briefÂ
- Lead brand marketing campaigns - setting the strategy, partnering with creative and media on campaign concept, execution, optimization and measurementÂ
- Manage agency partners and work with in-house creative team to develop brand campaignsÂ
- Partner closely with the media team on our media strategy and execution, providing a point of view on measurement and KPIs.Â
- Own our brand health tracker in the US and other key marketsÂ
- Partner with product + design teams to deliver timely and relevant insights to influence road map
- 8-10+ years of experienceÂ
- Experience overseeing qual and quant research for brand strategy. Bonus points if you’ve led the research yourself.Â
- Background in marketing/brand strategy and execution - you know how to build a unique strategy that fits together like a puzzleÂ
- Firm understanding of customer-facing marketing channels and how they work together, and how they drive impact across the funnel
- Experience driving action in an organization based on customer insights and dataÂ
- Ability to quickly build relationships and influence othersÂ
- Comfort in ambiguity. You’re confident in your ability to pick up projects quickly, learn on the job, independently solve problems, and to figure things out even when there aren’t explicit instructions. We look for team players who are quick to pitch in when something needs to get done—even if it’s not listed in your job description.
- Ability to set a plan, and manage to it. You know how to get everyone on the same page with direction and strategy, then lead a cross-functional team through checkpoints to get it done.
- Balance of creativity and analysis – the ability to turn data & insights into action and creative problem-solving
Base Salary compensation: For this role our base salary range is targeted between $200k - 225k per year. Final offer amount is determined by a number of factors including but not limited to experience and position level. At Bolt, we take a geographically neutral approach to compensation, meaning that we pay based on job function and level, not location.
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Benefits:
- Comprehensive health coverage: Medical, dental and vision
- Remote-first workplace
- 4 day work weeks
- Time away: Flexible PTO, paid holidays + floating holidays and your birthday off
- Equity Early Exercise Program
- Paid parental leave
- Phone, Utilities, and Wellness stipends
- Competitive Pay
- Retirement plans
- Virtual and in-person team & company events
In addition to our core values, Bolt is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. On our mission to democratize commerce, the Bolt platform levels the playing field for everyone. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve (that is, everyone).
To ensure the health and safety of all Bolters and our prospective candidates, we have instituted a virtual interview and onboarding experience.
Review Bolt's Privacy Policy here.
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Date Posted
12/23/2022
Views
5
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