Head of Performance Creative

This position is only open to individuals who are currently residing in the United States. We regret that we are unable to consider applicants who live outside of the United States at this time.

About the role:

This is a unique opportunity to lead performance creative for a large, fast-growing digital agency. 

You’ll be primarily responsible for creative performance across a portfolio of large brands spending in the high 6-, 7- & 8-figures on social ads, display, native, and other digital channels. You’ll lead & grow a talented team of designers, copywriters & UX pros. And help redefine the standards for creative agency-wide.

About you:

Your gift is producing digital ads & campaigns that work – driving measurable, meaningful growth for any brand lucky enough to work with you. 

You have a passion for digital ads – concepting, developing USPs, angles, hooks, copy & visuals that grab attention… and funnels that convert cold traffic into customers. 

You know the main ad platforms thoroughly and you’re up to date on the latest developments.

You can re-package & re-position a plain-vanilla offer to make it instantly more desirable. 

You’re confident. And competitive. 

You don’t just want to beat the control… you want to see your team cut CPAs in half .

You know (& love) direct-response copy. You’ve studied the greats… and transcribed long-form sales letters by hand. 

You’re like a lethal weapon on any ad account. 

And because of all that...

You want to take a talented crew under your wing and transform it into a scrappy, goal-smashing, team living on the bleeding edge of creative trends.

You know you can do it by leading by example, relentlessly challenging and pushing back, and developing talent and raising standards through coaching to get there.

What you’ll do: 

60% of your time will go toward “LMA” (leadership, management, accountability) developing talent & raising standards

• Mentor & manage a team of designers, editors, copywriters & UX pros
• Bridge the gap between media buyers, clients & creatives
• Manage & optimize the creative production & testing process
• Build the team to handle increased demand & scale
• Curate & develop a network of influencers, UGC creators & brand partnerships

40% of your time will go to producing 🔥🔥🔥 ads, sites & conversion journeys that move the needle for top clients

• Conduct market research into client brand(s) and product(s) 
• Uncover & articulate compelling unique selling propositions
• Analyze current top ads, offers, landing pages & conversion flows
• Craft unique ad angles and hooks that can be used on the creatives
• Spy on competitors & leading brands, stay ahead of trends
• Own the whole conversion journey – ads, landing pages, USPs, video scripts, forms / checkout funnels, email/SMS flows – top to bottom

NOTE: You won’t personally produce all of it. You’ll have a talented team & budget to hire. But you’ll be ultimately accountable for performance. Can you produce winners? Consistently?

Requirements

What you'll have:

• Must have ad agency experience
• Demonstrated ability to produce high-performing ads & funnels for large advertisers
• Demonstrated ability to lead, manage & grow a high-performance creative team 
• Experience across various verticals & niches (including both B2C and B2B lead-gen)
• Strong knowledge of digital advertising and media buying.
• Strong lead-gen experience.
• Landing page & Funnel Optimization expert.
• Knowledge of A/B/n / Multi variate testing.
• Very strong persuasive & DR copywriting.
• Experience with Sales and Client Onboarding.
• Proficient in Excel, Word, Google Docs, etc.
• Experience with Photoshop, Creative Suite, PowerPoint, etc.
• Experience with managing/overseeing creatives & growing teams
• Ability to pitch clients, create proposals & case studies.
• Ability to maintain communications with client and media buyers to ensure proper advertisement is executed and planned.
• Excellent communication skills and the ability to interact well with multiple departments.

Benefits

Here’s what we offer

• 💰Competitive salary + performance-based upside
• 🌴 Unlimited Paid Time Off (w/ a 2-week minimum usage per year) 
• 👶 8 Weeks Paid Family Leave (for the birth of a new child or to treat yourself or family members for an illness)
• 👩‍⚕️ Health Insurance
• CareFirst Advantage HSA & Non-HSA Option
• Carefirst Dental and Vision
• Weighted contributions covering varying portions of individuals and families
• 💰 401(k) and 401(k) Roth Retirement Plans w/ 3% employer match 
• 🖥️ $500 initial equipment stipend w/ additional $250 per year
• 🕝 Flexible working hours based on your timezone
• 💻 Fully remote (but we have an office in Columbia, MD if on-site is important for you!)
• 📅 13.5 Paid Holidays
• 💡 Knowledge Bomb Training (We encourage employees to present on topics they feel passionate about and also present on employer-sponsored topics)
• 👩‍🏫 Monthly Mentorship Meetings to ensure there is always time dedicated to you with your manager
• 👕 Casual Dress Code (be comfortable! Suit & Tie not required)
• ...and more! Ask us about our favorite benefits! ❤️

Here’s where to learn more:

• See what employees have to say on Glassdoor
• See what clients have to say on Clutch
• Shoot us an email at [email protected] if you have any questions!
  

The estimated salary range for this position is $100,000 - $200,000

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents Only