Head of Performance Marketing

We are looking for a Head of Performance Marketing. In this role, you will be responsible to:

• Help us raise the bar for B2B marketing by reinventing the playbook. This includes launching types of creatives and testing new mediums traditionally overlooked in B2B 

• Own Workato’s paid acquisition channels globally: LinkedIn, Search/SEM, Content Syndication, Facebook/Instagram, Youtube, Display and more - with the north star of sourced and influenced pipeline and revenue

• Lead a team: attract and retain top talent, create or modify processes and build the culture of data-driven marketing
  

• Drive strategy based on data. Be in the front-line of our GTM expansion by piloting new market strategies and informing the leadership to prioritize which campaigns to scale, hold or fold
  

• Artfully work cross-functionally with sales, brand, design, product marketing and web to test and iterate quickly while coming up with new messaging and solutions to pilot in the market
  

• Relentlessly experiment different targeting, messaging, ad images and copy to strike the balance between scale and cost efficiency.

• Initiate or influence tech purchase or renewal decisions 

• 5+ years in software performance marketing experience (B2B or B2C)
  

• 2+ years of management experience
  

• Must be able to show quantitative track record of innovation and scale, quarter-over-quarter

• An outside-the-box thinker with a great eye for the creatives (does not have to write copy but recognizes what is great. Understands which ads may go viral and why)

• Understanding of behavioral psychology is unnegotiable 

• Strategic mind who can dissect and organize analytically

• Diligent thinker who gets things done without overlooking important details

• Experience with Facebook/Instagram, Youtube, Display (Adroll, Google, Terminus) Ads, Metadata.io and LinkedIn
  

• Experience with Salesforce and Marketo
  

• E-mail marketing or copywriting experience
  

• CRO/LPO experience