Head of Product Marketing

I am looking for a Head of Product Marketing to join our Marketing Team. This role will be responsible for leading the product marketing team to drive the successful launch and growth of our expanding suite of products.

You will use your deep insights on the customer, the competitive landscape, and key market trends to develop our core messaging and help position Customer.io as a market leader in the Customer Engagement Platform category. You will collaborate closely with product, sales, and marketing teams to develop and execute go-to-market strategies that position our products as the best solutions in the market.

As the Head of Product Marketing at Customer.io, you will...

• Develop compelling product messaging and positioning that resonates with our target audiences
• Create and execute product marketing strategies that drive customer acquisition and retention
• Partner with product management to influence product roadmaps and prioritize feature development based on market needs and customer feedback
• Develop and maintain a deep understanding of our target customers, their needs, pain points, and motivations to inform audience and persona frameworks and support content strategy, demand and conversion programs
• Build and manage a robust competitive intelligence program to track and analyze the market landscape
• Develop and execute product launch plans, including defining target segments, value propositions, pricing, and marketing campaigns
• Create and maintain product collateral, including product data sheets, solution briefs, and case studies
• Collaborate closely with the demand generation team to ensure a consistent message across all marketing channels, including website, email, social media, and other paid marketing efforts

• 7-10+ years of experience B2B software product marketing and customer marketing experience, with a proven track record of launching and growing successful SaaS products
• 3+ years of experience working in fast-growing start-up environments where a growth mindset, adaptability, and a drive for continuous improvement are valued
• 2+ years of leading remote teams across multiple time-zones

• Exceptional written and oral communication skills, with an ability to handle both executive-level discussions and tactical execution
• Strong project management abilities with demonstrated success orchestrating cross-functional teams against company-wide initiatives
• Analytical, creative, and strategic thinker who demonstrates a willingness to take calculated risks
• Effective collaborator with the proven ability to work successfully with cross-functional teams and build relationships with key stakeholders

Our mission at Customer.io is to power automated communication that people like to receive. Today over 4,300 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

We are offering a starting salary of $225,000 USD depending on experience and subject to market rate adjustment.

Benefits at Customer.io include:

• Unlimited PTO - we encourage 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 100% medical, dental, vision, and supplemental insurance for you and your dependents
• 12 weeks paid parental leave - for birth, adoption, or foster care
• 401k retirement matching - up to 5% dollar for dollar match to retirement contributions
• Health and wellness allowance - Up to $200 USD per month that can be used for your healthy living needs, including gym membership, acupuncture, massage, or bike repairs
• Home office stipend - Up to $2,000 USD to help you get your home office set up so you can do your best work
• Internet + cell phone reimbursement - Up to $200 USD per month for your internet and cell phone plans
• Co-working space reimbursement - Up to $300 USD per month for those times you'd prefer to work in a co-working environment
• Learning + development - Up to $2,000 USD reimbursement per year to use on conferences, books, classes, or workshops - anything that will help you develop your skills
• 1 month paid sabbatical after four years at Customer.io - to treat yourself to a vacation, or spend however you choose
• 1 annual company retreat per year and opportunities to meet in smaller groups throughout the year
• Flexible schedule, work anywhere you want! - as long as you have a reliable internet connection and some overlapping work time with your manager, you can work where and when you want

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

Apply at the link below and tell us why you're interested in the position! In your cover letter, be sure to tell us about a prior experience leading a new product/feature launch. We plan to respond to all applicants with a status update about your application.

Here's what you can expect from our hiring process:

1. 30 minute video call with a Recruiter

2. 30 - 45 minute video call with the Hiring Manager

3. 45 minute interviews with 3 important Cross-functional Partners

4. 30 minute interview with CEO

5. Final Interview with Hiring Manager