Head of Product Marketing

As the Head of Product Marketing, you will define and execute the overall Go-To-Market product strategy for the entire suite of Numerated products. You’ll steward the product marketing discipline, and contribute to the development of product positioning, messaging, and differentiation of our products to help build awareness and engagement with our customers and target markets.

You will oversee the effective mobilization of our GTM strategy as new products and capabilities are launched by working across functions (product, marketing, sales, account management, implementations, support and customer success) to ensure the teams can accurately and effectively communicate, sell and deliver new capabilities created by our product engineering team.

By developing a deep understanding the needs of our customers, products, and roadmap, you will own the GTM and Product Marketing functions to ensure they are effective and optimized – Building more compelling messaging and value propositions, differentiating Numerated against the competition, enable sellers and channel partners to win and more effectively launch products to fuel our growth. 

Essential Responsibilities /

• Effectively position Numerated in our chosen market(s) - defining the positioning in conjunction with others, articulation, education and ongoing maintenance to stay in line with the industry
• Provide input into the prioritization of product features based on evidence-based market knowledge (customer requests, industry trends, etc)
• Create a sales and channel enablement plan and oversee marketing contributions to drive sales’ adoption of the portfolio, including coordination and direction of sales training, communication and content
• Formalize processes, measurement tools and reporting structure to support the product marketing team’s goals. Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance
• Lead and execute strategic initiatives such as product and market launch processes, messaging and content strategy, sales enablement, pricing, packaging and market intelligence, by collaborating extensively across the company
• Define target segments, analyze how customers buy and users adopt our products, and the value they derive from them. Use data driven insights to define our ideal customer profile.
• Maintain an in-depth knowledge of the Commercial Loan Origination System Market (competitors, influencers, trends), manage Competitor Battlecards, and inform internal stakeholders in a consistent and timely manner.

Education Requirements /

• BSC in Technology- or Marketing-related fields preferred, but not required.

Work Experience Requirements /

• 10-15+ years of product marketing experience working with a technology company – ideally in banking, commercial lending, fintech, or a related market. 
• Proven success leading a go-to-market and product marketing teams in high growth B2B companies.
• Extensive expertise in SaaS product pricing and packaging.
• Experience developing and leading go-to-market plans for complex products or product portfolios
• Results-oriented with an ability to bridge strategic thinking and marketing operations excellence
• Proven ability to establish trusted business relationships across business units, gain consensus and drive action from a large, diverse set of global stakeholders
• A self-starter who enjoys working in a fast-paced, collaborative environment and who wants to roll up their sleeves to identify problems and find solutions.
• Strong ability to understand concepts relating to product, technology, and loan origination. 
• Growth mindset with strong skills in public speaking, presentation, and communication.