Head of Product Marketing

About the Role:

We are looking for an experienced Product Marketing professional to lead product marketing for Panorama’s platform, our SaaS solution serving over one-quarter of school districts in the United States. Panorama is rapidly developing our established products, such as Panorama Student Success and Panorama for Social-Emotional Learning, and investing in building new product solutions aligned with Panorama’s mission to radically improve education for every student.  By developing clear go-to-market messaging and positioning and leading a high-performing team of product marketers, you will play a key and visible role in driving Panorama’s positive impact in schools and accelerating the company’s revenue growth.

We are looking for an experienced leader, with expertise in product story-telling for high-growth companies and experience developing and leading great teams. Reporting to the SVP of Marketing, you will oversee all aspects of product marketing including product positioning, messaging, product launches, pricing and packaging, and team management. You will work cross-functionally with colleagues in Product, Client Experience and Revenue (Sales, Account Management, and Marketing) to ensure that clear and consistent product messaging drives value at all points in the customer journey.

Key Responsibilities:

• Develop and evolve Panorama’s product story through clear and compelling positioning and messaging
• Ensure consistency of Panorama’s product story and messaging internally and externally
• Lead an engaged and high-performing team of product marketers 
• Coordinate teams and processes to run product launches that are smooth, effective, and drive results
• Build deep expertise on our buyers, voice of the customer, and competitive landscape, and use that expertise to help the team learn, pivot, and develop Panorama’s product marketing strategy and tactics to drive success in our quickly-changing market 
• Oversee pricing and packaging of Panorama’s products, in concert with Sales, Account Management, Product, and Finance teams
• Set product marketing goals and strategy and align the team toward achieving results that drive revenue

Our Ideal Candidate Has:

• 10+ years of experience in product marketing with high-growth software companies, with 5+ years of people leadership experience - building, managing, and mentoring a team
• Experience with SaaS products in K-12 is a plus
• Experience building product messaging and positioning for SaaS products and ensuring consistent understanding of messaging for internal teams and buyers
• Experience shaping an aggressive product roadmap into clear and compelling product narratives and launches
• Experience overseeing smooth, effective product launches for SaaS products
• Superior written and verbal communication skills, with the ability to effectively present to internal audiences (from small groups to all-hands meetings) and external audiences of district leaders and educators
• Experience understanding the impact of and incorporating attention to diversity, equity, inclusion, and belonging (DEI&B) in product marketing work and engagement with colleagues
• Experience making decisions regarding product pricing and packaging and seeing them through to go-to-market strategies and enablement materials
• Track record of rallying a team toward hitting deadlines and goals, producing high engagement and alignment 
• Experience leading changes to strategy or product positioning that have led to achieving positive outcomes