Head of Product Marketing

About the role

At Coalition our mission is to protect the unprotected in an increasingly digital world. We’ve assembled an unmatched combination of technology expertise and data across insurance and cybersecurity. Our cyber insurance policies security platform and security services combined to create a new category we call Active Insurance. As the Head of Product Marketing you will lead a team of all-star product marketers to weave together our company positioning and product direction and go to marketing execution into a chorus that sings.

The best product marketers know their power lies in acting as super-connectors and key collaborators across marketing product and sales organizations. We’re looking for someone who knows how to harness the full power of this role as Coalition expands our product suite and builds relationships with an emerging set of target personas.

Today Coalition works with business owners brokers and security professionals worldwide to help spot prevent and respond to cyber risk. Our team of product marketers helps engage each persona with product launches sales plays content thought leadership and enablement to educate and empower organizations to solve their cyber risk.

Responsibilities

• Lead coach and mentor a team of product marketers who supercharge our growth strategies.

• Partner with the product organization to inform the product roadmap launch new capabilities and enable our internal sales team and external brokers on new capabilities.

• Engage deeply with our security and insurance sales organizations to collect target persona insights define sales plays and create a consistent cadence of content they can deploy with external audiences.

• Drive to understand customer needs dig into product details and elevate our messaging to deliver value-driven breakthrough initiatives.

• Act as the company’s top storyteller partnering with product brand and sales to help the market understand our unique POV positioning and differentiation.

• Partner with the executive leadership team on thought leadership internal and external presentations and telling the company story.

• Act as critical advisor to the broader marketing org providing market insights quarterbacking new launches sales plays and thought leadership initiatives.

Skills and Qualifications

• 8+ years of experience in product marketing or product management with exposure to both channel selling and direct selling motions.

• 3+ years of experience successfully leading and coaching teams of product marketing managers.

• A deep and empathetic cross-functional collaborator who can think through tradeoffs and get to the right decision with conflicting information.

• A “yes and” creative mind who can build on ideas and find new ways to grab and hold attention.

• Experience managing a multi-product and multi-persona portfolio.

• Deep GTM experience working with demand generation sales and creative teams to develop strategies to drive prospect engagement and conversion.

• Succinct clear and excellent written communication skills.

• Clear engaging and personable presentation skills effective in small private groups as well as large public audiences.

• Deep curiosity and willingness to learn every day. We span two industries with distinct competitors market dynamics and target personas. No one is expected to be an expert at both but they’ll need curiosity and intelligence to learn quickly.

• MBA or equivalent experience.

• Financial services and/or cybersecurity experience is a definite plus.

Compensation

Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $175000/year in our lowest geographic market up to $275000/year in our highest geographic market. Consistent with applicable laws an employee's pay within this range is based on a number of factors which include but are not limited to relevant education skills job-related knowledge qualifications work experience credentials and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition Inc. reserves the right to modify this range as needed.

Perks

• 100% medical dental and vision coverage

• Flexible PTO policy

• Annual home office stipend and WeWork access

• Mental & physical health wellness programs (One Medical Headspace Gympass and more)!

• Competitive compensation and opportunity for advancement