Head of Product Marketing (San Mateo or Remote)

About Us

Our mission is to make ready-to-use data available to anyone, anywhere. We help organizations become data-ready for GenAI use cases and assist in bringing AI applications to production. To do that, Nexla has pioneered an automated approach to package data from any system into usable Data Products for enterprise users. Nexsets, which are Nexla’s version of Data Products, power a unified platform for multi-speed data integration, preparation, and monitoring, delivering quality data that accelerates AI and Analytics teams. Nexla’s platform makes it simple for anyone to create scalable data flows.

We have an ambitious vision and are pioneering innovations to help every user have access to data that helps them do their work better. We are trusted by companies like LinkedIn, LiveRamp, Doordash, and other data-driven companies that are running mission-critical data with Nexla to achieve faster time to market.

 About the Marketing Team

We are a nimble team of Marketers who are building the foundation of Marketing for Nexla. We are at an inflection point in our journey at Nexla where we are not just driving the foundational platform but also leading the charge of Nexla’s 2025 and beyond GTM strategy. We are a highly visible team partnering closely with the executive team and cross functional teams to drive Nexla’s growth.

You’ll Do

At the critical intersection between Product, Marketing, Sales, and Customer Success, you'll lead the entire product marketing lifecycle. You would be leading the charge on our Product Marketing roadmap for our GTM strategy in 2025 and beyond. You would also influence product roadmaps, orchestrate launches, drive adoption, and take ownership of positioning, storytelling, competitive intelligence, pricing, packaging, and sales enablement.

• Develop and execute data-driven go-to-market plans, including market research, voice-of-customer, competitive analysis
• Lead messaging and positioning based on market analysis to strategically position the company and drive awareness and pipeline growth
• Curate impactful content and sales collateral, tailored by persona and industry, to fuel consideration and purchase decisions
• Collaborate closely with the Product team on launches to manage the GTM plan for feature releases and product announcements 
• Partner with Sales and Customer Success to glean insights, refine messaging and positioning
• Responsible for sales and SDR enablement for messaging (including sequences) and new campaign launches and competitive analysis 
• Work with Gartner Analysts on positioning and messaging and help infuse Nexla’s POV
• Collaborate with executive leadership team to prioritize key markets and identify new revenue opportunities
• Work hand-in-hand with content marketing and demand generation to drive tactical and evergreen campaigns
• Be responsible for driving consistent messaging across all digital and physical channels

Required Experience

• Experience: 10+ years in product marketing leadership with time spent in a high-growth startup environment
• B2B Experience: 5+ years in platform software
• Domain Expertise: Deep, demonstrated technical knowledge of the products/categories you marketed and the ability to discuss the use cases of your product. Strong technical acumen, particularly in data, analytics, BI, and/or infrastructure
• Soft Skills: Demonstrated success in cross-functional collaboration, exceptional storytelling skills, and a proactive ownership mindset
• IC Work: Serve as a player-coach with the ability to take on an individual contributor (IC) role and thrive in day-to-day responsibilities. 
• Mentoring: Be responsible for mentoring and coaching product marketers and other marketers on the team.
• Data driven and open to testing: Have a data driven mindset and open to testing alternate messages or approaches. 

Preferred

• Proven experience in the data sector is preferred
• Ability to work onsite in our San Mateo office a few times a week

Opportunity for Impact

This is a high-impact role with a high degree of ownership and influence. Here’s an outline of the key needs in this role for the first 6 months:

1 - Month:

• Experience the product firsthand to gain unique insight into the product experience
• Help with refining messaging, positioning and ICP and persona
• Assess and implement a focused 90-day plan, prioritizing high-impact, right-effort product marketing activities including campaigns, competitive plays and sales enablement
• Establish a content schedule to enhance campaign outcomes and update web infrastructure
• Engage with stakeholders like sales, customers, product teams, and analysts to gain a profound understanding of our customer use cases

3 - Months:

• Take ownership of the product story for all use cases, influencing messaging, positioning, content, and sales collateral
• Deliver regular messaging guides, battle cards, and enablement materials
• Expand into vertical markets with tailored content and collateral
• Track and report on the impact of Product Marketing efforts

6 - Months:

• Drive an increase in the marketing-sourced pipeline through impactful go-to-market plans partnering with DemandGen team
• Advocate for Nexla's product within sales, marketing, and customer success to establish a feedback loop from product development to Nexlorians and customers

Company Culture

Our culture has been designed intentionally and is based on our core values:

• Have Empathy – toward customers, colleagues, family, and everyone else
• Be Curious – Ask, innovate, learn, repeat
• Be Intellectually Honest – We don’t push it under the rug
• Achieve Excellence – Don’t just try, get it done with excellence!
• Remember to Relax – It’s a marathon, not a sprint

You can read more about our company culture here

Compensation 

The compensation range for this role is $180 - $210K and equity will be offered