Head of Sales Marketing

What We’re Building

Flowcode is the offline to online company, building direct connections for brands and consumers. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security, and ease. Privacy-compliant, ultra-fast scanning, and designed with intention, Flowcode is the number one trusted QR provider. 

Founded by the former CEO of AOL and President of Google Americas, we are a team of large company executives, startup founders, engineers, scientists, artists, and designers - who are all data-obsessed. Flowcode is always looking to increase our potential as a company. We are focused on building a powerfully diverse workforce, not just because it is the right thing to do but because it expands the potential of our team exponentially.

About the Role 

In this role, we are looking for Sales Marketing leader to reinvent our vertical sales marketing go-to-market engine and build world-class storytelling that will define the first operating system for the offline-to-online space.  You’ll craft and own the strategy to drive leads and build out the pipeline to turn data into effective sales tools and collateral.  This role will require an individual with strong leadership skills, who can manage a team of sales marketing professionals and collaborate with other departments to achieve company objectives.

Your Responsibilities 

• Craft and own the overall strategy that will drive leads to the sales pipeline
• Build sales marketing collateral that demonstrates the value derived from unique data collected via the Flowcode suite and conversions
• Mine existing data to create persuasive decks that bring to life the effectiveness of the product
• Use Flowcode proprietary data to publish white papers with insights that did not previously exist 
• Analyze and track the effectiveness of activities, input metrics and calibrate the strategy as needed to hit quarterly OKRs
• Build effective content for the candidate journey on our website, social media, and in lifecycle emails
• Design lead generation campaigns mapped to buyer profiles

Your Skills and Experience

• Bachelor's degree in marketing, mathematics, business administration or a related field.
• 7-10+ years of experience in marketing roles, with at least 3 years of experience in a leadership or management role.
• Have built multiple enterprise marketing strategies that drive leads to a sales pipeline
• Experience with B2B2C and an understanding of how to sell to marketers through the lens of the consumer
• Track record of using ROI and other data analytics in your marketing presentations
• Data-obsessed and constantly experimenting and optimizing performance across channels to drive efficiency and revenue
• Have numerous examples of how your marketing efforts have directly impacted the sales pipeline and, thus, conversion to customers 
• Experience in sales strategy and familiarity with CRMs like Hubspot

Flowcode has been committed to growing a team with diverse backgrounds, capabilities, and perspectives since Day 1. We will always celebrate what makes us each unique and therefore take equal opportunity seriously. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for roles in Colorado, California, and New York.  The current range for this role is $180K - $250K + equity + benefits. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. 

Please note that this role is based in NYC and will be a minimum of 3-4 days a week in the office