Head of Violife DACHIT (m/w/d)

Are you ready to take charge of our Violife Brand in DACHIT and lead it to new heights? We're looking for a dynamic individual to own the communication, portfolio, and growth channels of Violife. If you're passionate about plant-based food and eager to make a real impact, keep reading!

Location: Vienna

Hybrid

About the Position

Own our Violife Brand in DACHIT, including its communication, portfolio, and potential growth channels. Implement a global strategy, translated into a local plan relevant and applicable for the market. Prioritize deliverables and facilitate local sales organizations in meetings and exceeding targets. Ensure brand sales performance on all related KPIs.

Main Responsibilities: 

Team leadership

• Lead and develop the local Violife team
• Foster collaborative and creative cross-departmental work environment
• Represent Violife DACHIT in the Global & European Violife Leadership Team
• Business Plan: Develop and execute plan on growth levers reflective of the global brand strategy within a local context
• Collaborate with cross-functional teams to implement strategy at country level and ensure brand alignment and consistency throughout e.g. sales, foodservice, finance and trade marketing

Brand Building

• Develop and manage local marketing budgets
• Grow brand locally through unique communication and activation channels; Violife is a young brand and therefore you need to be open and willing to test and learn about new and creative channels
• Collaborate with global organization to build one brand. This includes identifying growth levers (e.g. channels) but also close partnership on product innovation.

Brand Performance 

• Monitor and analyse market trends and consumer behaviour to refine and adjust the brand strategy as needed
• Establish key performance indicators to measure success and impact of brand initiatives

Country development

• Identify, evaluate and execute growth opportunities within the country
• Ensure a smooth market intelligence flow from local market to HQ
• Collect and feeds into local market/competition and price information regularly from different sources in the field (e.g., market research, interviews, sales teams etc.)

So, what does it take to be successful in this role? 

• You bring strong business experience to the table with a solid background of 7+ years in Marketing, Sales, or Business Development (preferably a mix of these)
• You have a passion for plant-based food and further building our Violife brand
• You are able to draw insights from data
• You have a not only strategic perspective but also a creative mindset
• You demonstrate a proven ability to collaborate effectively with cross-functional teams
• You show success in managing and influencing senior stakeholders
• You have gained initial leadership experience
• You have strong verbal, written, and interpersonal communication skills in both English and German.

You’ll have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact. 

You also need to deliver on the commitments you make. And we’ll give you the freedom and flexibility to do your job and build your own career. 

At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.

What’s next 

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me, Felix Cheison, Talent Acquisition Specialist, an E-Mail to [email protected]. The deadline to apply is the 30th of July.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.   

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.  

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