Head of Web Presence

You will be part of the Marketing, Channel, Policy, and Growth Product organization. This team is the tip of the spear for new revenue generation and growing Carta’s brand presence. We have teammates across the country who love spreading the word about Carta, democratizing equity ownership, and increasing access to financial education. Members of our team have created and sold TV shows in Hollywood, been on the floor of Congress during the financial crisis, written political speeches heard by thousands, and led the rebrand of Carta from eShares.

The website is the front door to our entire business and is responsible for a major chunk of our business’ accelerating growth and revenue. We’re building a best-in-class web team to build a best-in-class marketing site and digital experience for our users. 

As the Head of Web Presence, here are some of the problems you’ll solve:

• You will establish the overall web strategy, both front end and back end, to match the need of a rapid growth company. 
• You will collaborate with marketing and cross-org leaderships to establish a longer term digital experience strategy and roadmap. 
• You will implement foundational workflow and process to create visibility for the team and leadership and ensure executional excellence.
• You will help Carta bring our newest products to market, launch integrated marketing campaigns, and be a trusted collaborator to all other marketing functions to create a seamless user journey.
• You will foster cross-functional relationships with teams such as demand generation, product marketing, editorial, brand, events, comms.
• You will scale and manage website analytics (i.e. understanding performance of our site and identifying opportunities to make enhancements, making executive level reporting, and sharing the success of the website).
• You will manage a team of web strategists, developers and SEO Lead while identifying resourcing gaps to accomplish the goals. .
• You will partner closely with the design team to strategize both short and long term roadmaps.

• Website is one of our most important levers for marketing – you’re responsible for the end-to-end holistic strategy
• Coaching and developing the web team while simultaneously building out a roadmap to set a clear north star
• Looking forward to the coming years- own the evolution of the strategy when it comes to Carta’s overall digital experience.

You are deeply passionate about building a best in class web presence team. You bring deep subject matter expertise and instincts to help Carta build a seamless digital experience for our users and prospects. 

• Experience with CRO, Analytics [Looker, Google Analytics, Salesforce, etc.], Content Management Systems, website redesign best practices, and technical migrations
• Experience with cross-functional partnership: web development, copywriting, editorial, SEO, web design, brand, events, etc.
• Experienced in executive level communications and presentations
• A passion for category creation, and an excitement for our mission to create more owners
• An owner mentality: You take pride in your work and view what you do as a part-owner and builder of Carta.
• An ability to create process that helps us scale, while keeping the flexibility needed to innovate
• Passion for team building and development
• High intellectual horsepower and EQ
• Comfortable with data and complex domains