Head, US Marketing

POSITION SUMMARY

The Head, US Marketing, is a critical and visible leader within the organization. Responsible for directing US brand strategy to influence key business levers and optimize across the US organization while remaining aligned with the global strategic framework. The initial therapeutic focus of this role is ALS (amyotrophic lateral sclerosis) and will expand as the company does. 

This role will report to the Head, US General Manager, and will have a dotted line reporting responsibilities to the Head of Global Marketing.

RESPONSIBILITIES

• Lead the brand(s) direction across the US region, developing and ensuring execution of regional strategy and initiatives while ensuring alignment with the global strategic brand framework. Lead development of the overarching US plans as well as market dynamics to drive disease and brand awareness. Review and assess US performance and annual plans and adjust as required.
• Lead the US marketing team responsible for all aspects of HCP and community strategies and implementation to increase awareness of Amylyx and ALS as well as generate demand for the product. Manage individual and team performance and create dedicated time for employee growth and development.
• Critically evaluate the effectiveness of promotional strategy and programs through field insights/rides, market research, KPIs, audience feedback, and other metrics to ensure positive return on investment and achievement of objectives.
• Foster cross-functional alignment across the US Commercial team, proactively seeking input and testing thinking to ensure business needs are met. Collaborate closely with the entire organization to ensure brand strategies and plans are understood, aligned and executed.
• Partner closely with global marketing and be a strong voice in the development of the global brand strategy. Partner with country marketing heads to share best practices/learnings. Partner with market insights and analytic leads to understand and uncover marketplace trends, key business dynamics, behavioral barriers, segmentation, competitive positioning, and triggers/barriers to demand generation, access, and adherence.
• Lead key regional strategic meetings, workstreams, as well as the 1 year/3-year planning efforts. Facilitate development of the quarterly business review, partnering with the cross functional team, from story line to completion.
• Ensure agency partners are performing and working with the team to drive the overall planning, maintaining consistency with other functions and ensuring that they align with overarching corporate goals.
• Continuously drive innovation by understanding industry trends, market dynamics, and ongoing interactions with clinician thoughts leaders and community leaders.

REQUIREMENTS

• 15+ years of commercial experience, 8+ years progressive experience in a US specific marketing role and at least 8 years leading and managing a team
• Bachelor’s degree required
• Rare disease and/or neurology experience preferred
• Direct to consumer (DTC) experience required
• Experience working a thought leader liaison team (TLL)
• Proven ability to demonstrate leadership skills and demonstrated success in building strong, collaborative relationships with internal stakeholders
• Desire to work in a fast-paced, innovative environment with the ability to prioritize efforts and manage stakeholder expectations with strong communication, problem-solving, and negotiation/decision-making skills
• Flexible, adaptable, diplomatic, and able to effectively deal with ambiguity and solve problems through innovative thinking.
• Natural entrepreneurial spirit with strong personal drive and ability to analyze data/insights to inform key decisions
• Demonstrated understanding of relevant regulations and guidelines
• Ability to travel domestically 30% of the time with minimal international travel