Healthcare Product Marketing Manager - Provider Solutions

Mede Analytics is looking for a seasoned Product Marketing Manager to support the strategic business goals of the Healthcare Provider segment. This role is responsible for developing and executing strategic marketing plans and working closely with Product Management, Sales, Account Management, Marketing Communications and Digital Marketing to develop and execute those plans for MedeAnalytics’ Provider business. The Product Marketing Manager works collaboratively with Product Management and Sales to understand new products, enhancements, versions, and launches to create a marketing plan inclusive of positioning and messaging, thought leadership, customer value and advocacy, commercialization communications, lead generation campaigns, sales enablement tools, and digital marketing content. This role enables inbound and outbound product marketing that ultimately results in lead generation for the Provider Sales team, and reinforces MedeAnalytics’ brand in the Healthcare Provider market space. Revenue Cycle Management (RCM) and Value Based Care (VBC) experience is required. 

Essential Duties and Responsibilities:                    

• Deliver strategic insights into the Provider market as a subject matter expert (SME) to guide innovation and go-to-market (GTM) strategy, planning and execution
• Deliver compelling outside-in value-based positioning and messaging for buyer and influencer personas, aligned with current trends and their critical solutions needs
• Collaborate with Lighthouse customer references to deliver compelling voice-of the customer (VOC) enabled campaigns, case studies and testimonials to enable Sales and Marketing
• Author visionary and forward-looking thought leadership Point-of-View (POV) perspectives via blogposts, byline articles and white papers that resonate with executive decision makers
• Develop strategies for content and lead generation marketing programs in support of bookings targets, incorporating email, web, social media, video, print and tradeshow components
• Work closely with Provider Sales and Product Management to develop Marketing plans aligned with product priorities and bookings targets
• Launch and measure lead generation campaigns to support Provider Sales team bookings targets
• Collaborate with Marketing Communications and Digital Marketing to ensure timely and impactful execution with positive outcomes
• Develop & write content for marketing assets for the Provider market, including sales presentations, data sheets, infographics, and case studies
• Develop and write messaging for Provider focused market campaigns, including email, social media, blogs, and web

Essential Education, Experience and Interests:

• 5+ years Product Marketing experience at a Healthcare Provider Enterprise Software Solutions Company, ideally in the Revenue Cycle Management (RCM) and Population Health Management (PHM) arena
• Revenue Cycle Mangement (RCM) and Value Based Care (VBC) experience required 
• 3+ years Marketing experience in Healthcare, Healthcare Information Technology, or data analytics fields
• 3+ years campaign management/ lead generation experience
• 3+ years independent content development for marketing materials and campaigns
• Pragmatic Marketing certification for Product Marketing is a plus
• Positioning and Messaging Certification from Corporate Visions or similar
• Demonstrated experience and success with email, digital, and automated marketing strategy (Pardot experience preferred)
• Demonstrated experience and success working directly with Sales teams
• Demonstrated experience with SalesForce.com
• Strong project management, relationship management, and negotiation skills required
• Strong written and verbal communication skills required
• Bachelor’s degree in related field required; MBA or Graduate degree preferred

Special Requirements

• Travel required: approximately 10-20%

Benefits Include:

• 100% remote!
• Incredible Medical, Dental, Vision benefits - Effective on the first of the month after your start
• FREE single healthcare coverage!!!
• Company paid Basic Life & AD&D Insurance, STD/LTD
• ROBUST Employee Assistance Program (EAP)
• 401k with company match
• 9 paid holidays AND 3 floating holidays = 12 total!
• Paid time off accrual
• Employee Referral Bonus
• Professional Development
• and more!

Compensation Information:

• Base Salary Range: USD $110k-$150k

**Individual compensation packages are based on various factors unique to the candidate, including skill set, relevant experience, qualifications, and other job-related reasons.

Applicants must be authorized to work for ANY employer in the US. We are unable to sponsor or take over sponsorship of employment Visa at this time.

This job description reflects management’s assignment of essential functions. Flexibility is a necessary understanding with the natural growth of MedeAnalytics, and deviation/delegation of tasks will be presented as necessary.