HR Generalist

AppFollow is a global leader in app management solutions, providing an all-in-one platform for monitoring, analyzing, and optimizing app performance. The company helps businesses boost app visibility, increase user engagement, and achieve sustainable growth. With a remote-first team (60 people) across Serbia, Georgia, Finland, Brazil, and beyond, AppFollow cultivates a collaborative work environment.

AppFollow seeks an experienced HR Generalist to lead key initiatives focusing on HR Operations and HR Business Partnering. This hands-on role will optimize HR processes, enhance employee engagement, and support targeted hiring aligned with 2025 priorities. The ideal candidate combines operational excellence with strategic thinking to drive business growth and team satisfaction.

📍Responsibilities:

1. HR Business Partnering:

Act as a strategic partner to leadership, implementing initiatives to improve employee engagement, retention, and satisfaction.

Influence key metrics such as ARR per Employee by aligning people strategies with business goals.

2. HR Operations & Process Optimization:

Manage HR systems, streamlining and unifying processes where appropriate.

Ensure compliance with labor laws and global HR standards.

Drive simplification and efficiency in HR operations in collaboration with stakeholders.

3. Recruitment:

Support targeted recruitment efforts, focusing on engineering, sales, and marketing roles.

Coordinate the hiring timeline and prioritize positions based on business needs.

4. Team Engagement & Culture:

Foster a culture of collaboration, communication, and trust in a remote-first environment.

Partner with employees and leaders to address concerns and create a positive workplace experience.

📍Requirements:

1. Experience: Minimum 3+ years as an HR Generalist, HR Business Partner, or similar role, preferably in startups or fast-growing environments.

2. Skills: Proven expertise in HR operations and systems management, with a hands-on approach. Strong track record in process optimization and aligning HR strategies with business objectives.

3. Location & Time Zone: Must work comfortably within the Helsinki time zone.

📍Benefits:

1. Options: N stock options paid according to the employee stock option plan. Vesting period: 4 years with 1 year cliff.

2. Vacation: 25 working days of paid holiday annually.

3. Health Insurance: Worldwide coverage after the probation period.

4. Sick Leave: Up to 30 days per year, fully paid.

5. Work Schedule: Monday through Friday, 8 working hours per day, plus a 1-hour lunch break. Regular working hours aligned with European time zones. Fully remote.

6. One-time payment of €250 after probation for home office equipment (desks, chairs, monitors, etc.).

7. Monthly remote work bonus of €50.

This is an exciting opportunity for a proactive HR professional to take ownership of critical functions and grow with a leading company in app management.