HubSpot Automation Marketing Specialist

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

For over 35 years, National Academy of Sports Medicine® (NASM®) has set the standard in fitness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help all clients set and reach their own unique goals.

WHAT YOU'LL DO

The HubSpot Automation Marketing Specialist will be responsible for leveraging their in-depth knowledge of the HubSpot Platform to create, implement, and optimize marketing automation strategies. They will work closely with the marketing team to develop and execute effective campaigns, track and analyze performance metrics, and continuously improve marketing initiatives to achieve business goals.

WHERE YOU'LL WORK

This position will be work hybrid from our Gilbert, Arizona office. Remote candidates will be considered.

HOW YOU'LL SPEND YOUR TIME

• Develop and implement automated marketing campaigns utilizing the HubSpot Platform to nurture leads, drive engagement, and increase conversion rates.
• Design and manage email marketing campaign workflows and lead nurturing processes within HubSpot.
• Monitor and analyze key performance indicators (KPIs) to assess marketing campaigns' effectiveness and make data-driven optimization recommendations.
• Collaborate with data scientists and analysts to understand complex data and translate it into meaningful and actionable insights that executive team members and non-subject matter experts can easily understand.
• Utilize HubSpot's reporting and analytics tools to provide regular insights and reports on campaign performance, lead generation, and customer engagement.
• Stay up to date with the latest trends and best practices in marketing automation and proactively identify opportunities for process improvements and innovative strategies.
• Provide training and support to team members on HubSpot functionalities, best practices, and marketing automation techniques.
• Collaborate with cross-functional teams to optimize landing pages, forms, and CTAs to drive inbound lead generation.
• Serve as a Subject Matter Expert and support other NASM Business Units in developing solutions to their HubSpot needs.

WHAT YOU'LL NEED

• Bachelor's degree in marketing, Business, or a related field.
• 2+ years of professional experience in Email Marketing
• Proven experience working with the HubSpot Platform and intimate knowledge of its properties, including workflows, email marketing, lead scoring, and contact management.
• Strong understanding of marketing automation strategies and best practices for both B2B and B2C.
• Demonstrated experience in developing and executing successful automated marketing campaigns.
• Proficiency in data analysis and translating data insights into actionable marketing strategies.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
• Detail-oriented with strong organizational and time management skills.
• HubSpot certifications (e.g., HubSpot Marketing Software Certification) are a plus.

BENEFITS

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• Hybrid work
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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