HubSpot Specialist/Marketing Strategist

Cobb Technologies is consistently looking for talented and motivated team members to join our diverse and dedicated workforce. Cobb Technologies is the leading independent office technology dealer in Virginia and has been named one of the "Top Places to Work" by Richmond Magazine. Cobb offers a high-energy environment where the atmosphere is open, friendly, team-oriented, and where you are recognized for your contributions. Cobb's success is based on our corporate philosophy that employee satisfaction translates into customer satisfaction.

Position Summary:

The HubSpot Specialist/Marketing Strategist supports the inbound marketing efforts by executing client marketing and sales enablement activities within HubSpot and Salesforce.

Responsibilities:

• Own HubSpot across the sales and marketing teams and ensure HubSpot is being leveraged to its fullest potential.
• Collaborate with content team to create and optimize nurture campaigns that engage B2B audiences at all stages of their buyer's journey.
• Create and manage workflows, sequences, forms, and email campaigns, call to action, landing pages, etc. within the HubSpot platform.
• Segment lists based on behaviors, such as, past email engagement and website interactions (content downloads, site page visits, etc).
• Regularly analyze HubSpot and Salesforce databases and uncover opportunities for campaigns and tactics to drive pipeline and revenue growth.
• Create custom targeted customer profile lists within HubSpot for directed marketing campaigns.
• Measure results and optimize lead nurturing workflows for these targeted customer lists to convert leads into customers.
• Work to minimize list decay and unsubscribes while increasing the productivity of email sends.
• Ensure data integrity and quality within the Salesforce CRM system by implementing data validation rules, data cleansing activities, and data migration as needed.
• Collaborate with sales and marketing leadership to define and effectuate lead lifecycle stages and sales funnel stages.

Qualifications:

• Marketing experience and/or education
• Zoom info experience
• HubSpot & Salesforce experience, required
• Strategic thinker
• Creative
• Excellent collaborator
• Project Management skills;
• Problem solver
• Analytically oriented

Bonus Qualifications:

• Experience in content creation and management
• Graphic and web design skills

Additional Details:

This is a 30-40 hour per week position, out of our Glen Allen, VA office. Cobb has a thriving, collaborative culture. This is a place that focuses on energizing and inspiring our team to be the best they can be. Cobb is a company with awesome people who bring positivity, fun and passion to our mission.

• Private Technology Corporation
• Imprint (501c3 charitable arm of Cobb) focusing on the wellbeing of youth (a division of Cobb)
• 115+ Team Members Strong
• Six offices across the state of Virginia
• Dynamic, fun, family friendly culture
• Commitment to employee development
• Promotes community involvement and volunteer opportunities

The selected candidate will be required to complete a criminal history background check and drug screen.