IAI Product Marketing Manager

The Company:

Faraday Future (FF) is a California-based mobility company, leveraging the latest technologies and world’s best talent to realize exciting new possibilities in mobility. We’re producing user-centric, technology-first vehicles to establish new paradigms in human-vehicle interaction. We’re not just seeking to change how our cars work – we’re seeking to change the way we drive. At FF, we’re creating something new, something connected, and something with a true global impact.

Your Role:

As the IAI Product Marketing Manager, you’ll be working with some of the industry’s brightest minds to manage the product marketing efforts for FF’s internet and AI technologies. You will also define the future of mobility through user focused feedback and insight sessions.  

Basic Qualifications:

• Bachelor’s degree in business, marketing, or technology
• 5 years of experience in product or technology marketing in premium auto industry   
• Proven knowledge expertise in automotive, technology fields
• Passion in user insights and experience in working with key industry influencers 
• Ability to independently deliver key product marketing deliverables 

Preferred Qualifications:

• Develop a deep understanding of FF target market by gathering insight about customer personas, buyer needs and the purchase decision process.
• Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around the customer’s buying criteria 
• Translate product and technology into product positioning, value propositions and messaging that resonates with target users 
• Partner with marketing peers to produce relevant content for target buyers across the customer journey 
• Collaborate with sales to develop sales enablement plans 
• Enable sellers by developing and delivering effective sales enablement content 
• Manage launch planning and coordinate the execution of the launch plan in partnership with marketing team and product management 
• Provide market and buyer insights to drive the development of campaign strategies including awareness and demand generation 
• Serve as a subject matter expert for the product portfolio and interface with customers at trade shows, webinars, etc. 
• Develop competitive comparisons for use in positioning our products against similar offerings from other brands 
• Manage marketing car fleet and user testing programs 

Annual Salary Range:

($87,000 - $108,000), plus benefits and incentive plans

 Perks + Benefits

• Equity grants for every employee
• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Relocation assistance + reimbursement
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere
• “Soul of Faraday” community outreach team

Faraday Future is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.