iGaming App Experience Manager - DraftKings Casino

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
As an iGaming App Experience Manager, you will play a pivotal role in revolutionizing the online casino experience at DraftKings. In this role, you will craft engaging, user-friendly casino lobbies through innovative content merchandising and thoughtful layout design, directly enhancing player interaction and satisfaction. By collaborating with Product, Engineering, Marketing, and Analytics teams, you will ensure that our platforms not only meet but exceed the dynamic needs of our diverse customer base. Additionally, you will continuously refine our offerings by utilizing customer data and industry trends, ensuring our position as market leaders in the online gaming landscape.
What you'll do as an iGaming App Experience Manager

• Design and implement innovative layouts for our online casino lobbies, optimizing for user engagement and differentiation across our brands.
• Work cross-functionally with Product, Engineering, Marketing, and Analytics teams to align experience strategies with customer segment needs and business goals.
• Collaborate with stakeholders to prioritize and support new feature roadmaps.
• Evaluate customer usage data and feedback to inform design decisions and improve the overall player experience.
• Support initiatives to test and optimize lobby design and functionality, incorporating best practices in UI/UX design.
• Stay abreast of industry trends and competitor offerings to ensure DraftKings and Golden Nugget remain market leaders in online gaming.

What you'll bring

• A minimum of 5 years of experience in site content and merchandising management experience, preferably in the gaming or entertainment industry, with a track record of improving online customer experiences.
• A Bachelor's degree in a relevant field.
• Familiarity with software design tools and the ability to quickly learn and adjust to new in-house tooling.
• Strong understanding of player behavior and customer segmentation in the online gaming or entertainment industry.
• Excellent communication and collaboration skills, with the ability to oversee cross-functional initiatives.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is $108,000.00 - $162,000.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.