Industry Marketing Manager, Public Sector

Industry Marketing Manager, Public Sector

Anaplan is currently seeking an Industry Marketing Manager for Public Sector to join our Marketing organization.

You will join a team of individuals who embrace and respect diverse perspectives, aren’t afraid to push boundaries and try new insights, and are passionate about helping our customers and each other succeed. As a part of the global Industry and Solutions Marketing team, this role will work closely across sales and marketing to develop an industry-specific marketing strategy for Federal, State and Local, and Higher Education sub verticals. You'll implement that marketing strategy and collaborate closely with other teams including sales, presales, customer success, alliances and marketing teams to ensure efficient coordination.

What you'll be doing:

• Serve as a strategic business partner to define value proposition(s), key buyer challenges, solutions, value messages and positioning statements.
• Understand industry trends and challenges, develop thought leadership, messaging and scalable sales-facing and external-facing content in an evolving digital landscape.
• Design and execute the public sector go-to-market and content strategy.
• Partner with Demand Gen, Field Marketing, Partner Marketing and other teams to develop customer journey and create targeted marketing initiatives to drive pipeline generation and acceleration for the vertical.
• Engage with customers, prospects, analysts and key internal stakeholders to develop, test and refine the messaging.
• Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.
• Be a trusted stakeholder to the sales team, understand their needs and develop sales playbooks for Land and Expand motions.

Qualifications:

• Minimum seven years of recent combined marketing and digital marketing experience preferably with a focus on Public Sector industry
• Bachelor’s degree from an accredited college or university
• Experience developing and implementing a strategic marketing plan for a sophisticated business. This includes the following skills: market research, project management, buyer persona development, buyer journey development, content strategy.
• Executive relationship manager and trusted, strategic marketing advisor with a consistent track record to collaborate and handle expectations of senior business leaders; able to work well with/between groups with complementary and contending priorities to achieve common goals
• Deep knowledge of the business environment, Anaplan’s scope of solutions, and client issues; knowledge of leading practices, digital/social marketing, content marketing, external benchmarks, and industry trends and understands how to apply them in the Anaplan environment
• Experience working with cross-functional teams, timeliness, plans, processes, and budgets; very organized, focused and meticulous with outstanding oral and written communication skills; strong executive presence and presentation skills

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