Industry Regional Marketing Manager (Public Sector)

The Regional Marketing position will report to the Director of Americas Regional Marketing and be responsible for generating awareness and demand to meet marketing goals and pipeline. This role is specific to driving activity consisting of in person and virtual event planning, execution, and measurement for our verticals teams. Have knowledge of lead lifecycle management, campaigns, paid media, and partner marketing. Having knowledge of Public Sector is a must for this role. You should be able to understand the nuances of Government agencies and higher education. Not a must have, but in addition to Public Sector this role will also have the same responsibilities to support our Healthcare vertical team. The expectations of this role in the first year with SailPoint will be:

• Within 3 months, it's expected that the regional marketer will understand the internal team structure in sales and marketing. Have developed a demand gen plan with targets and pipeline in mind for assigned verticals. The plan should include aspects of what other teams are planning and executing to showcase an integrated approach to meet lead and pipeline targets. You will primarily work with sales VPs, directors, and partner managers. You'll be at the beginning stages of executing events.
• Within 6 months, it will be expected that you understand how we report on success and are able to build a reporting schedule with sales leaders. This report should contain not only the performance to goal of the activity you executed, but also how other parts of the business have contributed to impacting our lead and pipeline goals Teams include campaign, web, paid media, event, webcasts, and partner marketing. You should be able to articulate the content required to support these verticals for use in driving awareness and demand gen across paid media, website, and nurture. In preparation for the following fiscal year, you will ensure that we have activity planned and ready for the next fiscal year that will drive demand keeping in mind limited resources due to sales kickoffs and company-wide events.
• Within 1 year, it will be expected the marketer will have full knowledge of what your territories require and build a plan from scratch. You will provide feedback and contribute to the business overall by sharing best practices and ideas on how we can be more proficient in our Go-to-Market (GTM) efforts.

Key Responsibilities:

• Drive the national marketing and demand generation efforts for SailPoint
• Promote and drive SailPoint's vision and strategy
• Build a marketing plan to generate pipeline for direct sales force and with strategic partners
• Drive demand generation campaigns directly and via the partner eco-system
• Build targeted plans to acquire new prospects across your regions
• Work collaboratively with marketing teammates to organize and execute local/regional/national programs that can include digital email campaigns, on-line advertising, conferences, seminars, webinars, and content syndication
• Monitor lead follow up and conversions to opportunities to meet lead and pipeline goals within regions

Requirements:

• 8+ years' experience in Field/Regional Marketing with enterprise software experience (security software experience a plus)
• Marketing experience, messaging/positioning, content requirements experience a plus
• Experience with complex enterprise sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
• Strong understanding of how to leverage and plan lead generation programs with channel partners and digital teams
• Strong verbal and written communication skills
• Proven experience using Salesforce; knowledge of 6Sense, ZoomInfo and Outreach a plus
• Budget Planning and Management Skills
• Solid event management and organization skills
• Experience in articulating integrated campaigns leveraging the full marketing mix
• Ability to work in a matrixed environment
• Collaborate with product marketing and broader communications team in the development of GTM strategies/messaging
• Self-starter who can be independent and the ability to execute flawlessly

Education:

• Bachelor's degree or global equivalent in Business Administration, Marketing, or Communications discipline preferred

Travel:

• Ability to travel between 30-40% of the time
• #LI-KJ1

SailPoint is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.