Influencer Lead - Gaming

Influencer Lead, Gaming

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy - from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell's product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us as a North America Influencer Lead, Gaming on our Field Marketing team in Austin, Texas to do the best work of your career and make a profound social impact.

What you'll achieve

As the Influencer Lead, you will lead Influence agencies to deliver the best influencer marketing strategy for Dell & Alienware Gaming audience. You'll be part of a Global Social Media & Influencers team of subject matter experts being able to support developing North America social media strategy. You will partner with internal and external teams to execute best in class social around influencer marketing.

You will:

• Plan & Execute Influencer campaigns across different social platforms for the gaming audience
• Manage influencer agencies for content planning, influencer selection, content production
• Work in partnership with Social Vehicle leads to ensure the influencer strategy is aligned with overall social paid best practices
• Partner and collaborate with cross-functional teams across the business to find ways to leverage influencers aligned with business needs and brand moments
• Establish measurement and reporting structure to evaluate the impact of influencer strategy including the ability to work collaboratively with multiple teams internally/externally with agencies/vendors to forecast, drive, and monitor performance

Take the first step toward your dream career

Every Dell Technologies team member brings something unique to the table. Here's what we are looking for in this role:

Essential Requirements

• Background in Social Media & influencer marketing
• Excellent presentation and communication skills - ability to effectively communicate at all levels of the organization, and across multiple stakeholder teams
• 6+ years' experience managing social media or digital marketing programs
• Demonstrate solid project management and ability to multitask/run multiple activities concurrently. Effectively handle multiple ad-hoc requests/projects
• Ability to deal with ambiguity and multiple direction changes

Desirable Requirements

• Experience with gaming & tech market

Who we are

We believe that each of us has the power to make an impact. That's why we put our team members at the center of everything we do. If you're looking for an opportunity to grow your career with some of the best minds and most advanced tech in the industry, we're looking for you.

Dell Technologies is a unique family of businesses that helps individuals and organizations transform how they work, live and play. Join us to build a future that works for everyone because Progress Takes All of Us.

Dell Technologies is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Read the full Equal Employment Opportunity Policy here.