Influencer Marketing and Community Manager

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

"I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs."

- MICHAEL KORS -

We have an exciting opportunity for a/an Influencer Marketing & Community Manager in our London office.

Department Overview:

The Influencer Marketing Manager sits within the Brand Marketing team, working in collaboration with the wider organization to ensure an integrated, strategic approach is executed across all customer touchpoints – social, e-commerce, retail and wholesale. This position will work closely with the Global Digital Communications team and local and Global PR, Buying and Consumer teams.

Who You Are:

You are energetic and collaborative, with outstanding communication, project and people management skills. You thrive in a rapidly changing environment; you are curious and bring fresh ideas, you are proactive, passionate and resilient.

What You’ll Do:

• Work in partnership with the Global Digital Communications team to localise and implement Global Influencer Marketing directives.
• Own the EMEA influencer marketing strategy: ideation, planning, development, execution and measurement across our top 5 markets to drive brand heat and love, increased visibility and resonance for the brand
• Build an influencer framework, a corresponding targeted influencer database and develop long-term relationships with talent agents, influencers and external agencies.
• Build influencer marketing strategies and campaigns that are in line with the brand DNA, resonate with creators and their audiences, driving authentic advocacy for the brand and
• Act as the key contact for EMEA influencer and social media related enquiries
• Keep abreast of emerging trends, technologies and influencers
• Work closely with the Trade Marketing team to support retail and wholesale activations
• Work closely with the Buying Team to develop strategies that align with key investments
• Lead storytelling of key investments
• Ensure all proposals and activity are measured against pre-agreed KPIs and post campaign analysis is carried out for learning and future activity planning
• Manage orders and seeding plan, relationships with stylists and talent to maximise the brand visibility
• Propose local digital communication solutions to support business needs
• Manage the Digital Communications budget, ensure the tracker is up-to-date and activities are within the allocated budget
• Manage a team of two; one coordinator and an assistant

You’ll Need to Have:

• Minimum four to five years’ experience in digital communications/ influencer marketing role or similar role
• Strong relationships with agents and talent directly
• Experienced in developing long-term strategic plans for influencer marketing
• Strong knowledge of campaign trends and competitor activity in the fashion and luxury industry
• Ability to apply innovative and creative thinking to tell the brand story
• Strong organisational skills with the ability to prioritise.
• Excellent written and verbal communication, and presentation skills
• Exceptional attention to detail
• Fashion/luxury background important but not essential. Genuine interest in the fashion/luxury industry
• Comfortable working in a fast-paced environment
• Strong understanding of social platforms (YouTube, Facebook, Instagram, TikTok etc.) and current trends
• Ability to work to tight deadlines and juggle multiple projects at the same time.

We’d Love to See:

• Collaboration
• Innovative and creative thinking
• Persuasive Communication
• Resilience to deliver results
• Entrepreneurial
• Positive approach with a ‘can-do’ attitude
• Team development
• Functional Skills
• Strong analytical skills

MK Perks:

When you join our business, we want you to feel like a valued member of the team from Day 1. To make your journey enriching with us, we offer –

• Cross-brand Discount
• Exclusive Employee Sales
• Paid Parental Leave
• Generous Holiday Schedule and Vacation Days
• Summer Fridays
• Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
• Hybrid working (3 days a week in the office)
• Flexible working hours
• Thrive Wellness Program
• LifeWorks Employee Assistance Program
• Pension Contribution
• Season Loan Tickets
• Enhanced Maternity and Paternity Pay
• Private Health and Dental
• Gym Discounts

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V