Influencer Marketing Coordinator (Free Gifting Team)

CASETiFY is one of the leading global lifestyle brands known for our customizable tech accessories that champion self-expression. Since our launch in 2011, we have grown to be the most popular tech accessories company in the world. Our cases have been worn by celebrities such Kylie Jenner, Olivia Rodrigo, The Weeknd, Zendaya, Addison Rae, Pharrell Williams and so many more. 

We’re currently recruiting a talented Influencer Marketing Coordinator for our US Team who will bring passion to what they do, day in and day out.

This role will be responsible for the day-to-day management of influencer gifting activations across CASETiFY’s North American region. Our ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital landscape. Additionally, has a deep expertise in Influencer strategy, leveraging influencers, and earned media to drive campaign objectives. You will understand how these levers work together to complement a broader marketing campaign and have a strong perspective on how to measure and demonstrate ROI through these activities.

Job Description

• Develop and manage the influencer gifting program end-to-end across North American Region
• Maintain an influencer database with accurate and up to date brand partnerships
• Track and manage UGC
• Nurture influencer relationships and regularly identify and develop new relationships within the digital influencer community
• Develop new strategies to support channel growth
• Assist with offline activation strategy and planning
• Use existing strategy to set performance and brand-building KPIs on a partner-by-partner basis; oversee ongoing optimization and apply a test-and-learn strategy to achieve success and new learnings
• Stay up-to-date on influencer trends and provide competitive insights on how other fashion and lifestyle brands are engaging influencers

Job Requirements

• Bachelor Degree in any related fields such Marketing, Influcener Marketing or Social Media 
• 1+ year of relevant experience in influencer marketing and/or social media
• Self-starter with strong initiative, ownership and accountability for business
• Ability to work efficiently in a high-pressure, fast paced, deadline driven environment
• Experience analyzing and calculating success metrics including but not limited to reach and engagement
• Experience creating content briefs for brand and product campaigns
• Ability to handle high volume database of influencer contacts
• Experience in the fashion industry a plus
• Existing portfolio of celebrity and influencer contacts a plus
• Must be located in Southern California to commute to the office in Los Angeles