Influencer Marketing Manager

Influencer Marketing Manager | NYC, LA, DEN

Position: Full-time

OVERVIEW

Movement Strategy is an independent social media agency. Now at its 13-year, with 130+ employees across offices, we produce groundbreaking content for partners including Netflix, Klarna, Amazon Prime Video, and Warner Bros. 

Movement Strategy is looking for an Influencer Marketing Manager with at least 3 years of social media and influencer marketing experience to join our Influencer Marketing team. This position will report directly to the Communications Director and will work on a variety of lifestyle, entertainment and consumer goods brands.

A fast-growing team, Movement’s Influencer Department leads all influencer marketing efforts at the agency. This department also has a strong foundation in traditional PR and offers client services such as b2b and b2c media relations, and brand strategy and positioning. Our team has a deep and passionate knowledge for entertainment, fashion, street culture, sports, technology, and consumer products, among others.

RESPONSIBILITIES

The Influencer Marketing Manager is responsible for supporting the Head of Influencer Marketing day-to-day on all client and internal communications, as well as lead strategy and executional campaign work for 2-3 clients. Client work ranges from start-up brands to global franchise brands.

Responsibilities include:

• Effectively develop a wide range of materials such as influencer strategy documents, influencer target lists, briefs and program recaps.
• Oversees the management of day-to-day client tasks  in a timely manner.
• Conducts and manages as-needed research to recommend relevant influencers or content creators for client activations..
• Creates and manages the upkeep of influencer list of both talent representatives and direct relationships through industry networking and creating meaningful relationships with talent and reps.
• Manages execution of influencer relations for clients including partnership conversations, pricing and scope negotiations and creative development of content with influencers.
• Participates in internal briefings, creative brainstorms and client meetings.

REQUIREMENTS 

• At least 3-4 years of full time or internship experience within the influencer marketing and social mediaspace. Agency experience is a plus. Consumer, lifestyle, fashion, fintech, and/or entertainment industry experience is a plus.
• Succinct communication skills—written and verbal.  
• Proven experience in communicating and negotiations with talent reps and social media influencers. Experience in developing brand strategy a plus.
• Experience and familiarity with the evolving media landscape, social media, and emerging platforms of communication.
• Polished and professional demeanor; projects enthusiasm, confidence and collaboration towards clients and day-to-day work. 
• Ability to work both in a self-directed and proactive nature, as well as collaboratively in a team-oriented, energetic, atmosphere.
• Excellent organizational skill sets with an ability to manage multiple projects and deadlines at the same time. 
• Demonstrates keen sense of responsibility, ownership and pride in delivering quality results.
• On top of the latest industry trends, and a constant desire to consume all forms of media in the appropriate fields.
• Polished and professional demeanor; projects enthusiasm, confidence, and collaboration towards clients and day-to-day work. 
• Ability to work both in a self-directed and proactive nature, as well as collaboratively in a team-oriented, energetic, atmosphere.

IDEAL QUALITIES 

• You’re a strategic and forward thinker with roots in influencer marketing or social media.
• You have an overall understanding of today’s fast paced social media landscape and have a strong personal interest and knowledge of both leading and next-up influential creatives in the social media space. 
• You exercise both your left and right brains, in that you are both creative and strategic. 
• You are driven to change the status quo of today’s cookie-cutter marketing methods. 
• You’re up to speed on current pop culture and industry trends whether it’s the latest function rolling out on TikTok and Instagram or the next big meme, trend or challenge. post-Tiger King. You’re a skilled communicator with an inquisitive and enthusiastic attitude—ready to learn fast, absorb information fast, and implement fast! 
• You’re innately resourceful when it comes to mining for information and you’re accustomed to always thinking ahead in life. 
• You take pride in connecting culturally relevant and social-media driven creatives with brands—you may even embody this lifestyle outside of work and have proven relationships with your creative peers.

Movement Strategy is an Equal Opportunity Employer

At Movement, we believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps towards what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.