Job Description
Job Title
Influencer Marketing ManagerJob Description
About The Position | Major goals and objectives and location requirements
The Influencer Marketing Manager will join a new team within the Transaction department at People Inc. and will be responsible for building scaling and leading marketing influencer and creator partnerships. This role requires someone who is passionate about creators shopping content creation social media and building strong talent relationships. They will identify negotiate and manage influencer partnerships from start to finish creating campaigns that drive brand awareness grow audiences and support revenue goals. This role will report to the Head of Marketing.
Your day-to-day:
Develop and lead the influencer and creator strategy ensuring it’s aligned with brand and revenue goals
Source vet and manage influencer partnerships that are aligned with our objectives end-to-end including outreach writing briefs contracting approvals and recap
Negotiate talent fees with agents managers and creators directly
Partner with legal and finance teams to draft contracts manage approvals and coordinate payments
Build and maintain strong relationships with creators agencies managers and industry partners
Manage campaign budgets track spend and ensure programs are executed efficiently
Represent the brand in client and agency meetings conceiving and presenting talent recommendations and partnership strategies
Track and measure campaign performance delivering post-campaign analysis with clear insights and actionable recommendations
Identify trends and competitive opportunities to inform ongoing strategy
Collaborate with social teams to amplify influencer-created content across platforms
Ensure FTC compliance for influencer-led programs and executions
This position is hybrid in-office.
About The Positions Contributions:
Weight % Accountabilities Actions and Expected Measurable Results
20% Creator sourcing and outreach
10% Creator partnership negotiation and contracting
55% Campaign strategy planning executing and management
15% Campaign reporting and data analysis
The Role’s Minimum Qualifications and Job Requirements
Education: Bachelor’s degree in a related field or equivalent training and/or experience.
Experience:
A manager of influencer marketing or creator partnerships with 3-5 years of experience ideally within beauty fashion home or consumer brands
Specific Knowledge Skills Certifications and Abilities:
Experienced in negotiating talent contracts and managing campaign budgets
Deep understanding of influencer and social performance metrics
Proven ability to build and maintain strong creator and agency relationships
A self-starter with strong organization skills and are able to manage multiple programs and timelines simultaneously
A strong written and verbal communicator with experience creating clear on-brand briefs and pitching concepts
Collaborative and experienced in working cross-functionally across marketing sales legal and finance teams
Deeply immersed in TikTok and Instagram trends creator ecosystems and social-first storytelling
Comfortable operating in a fast-paced startup-style environment with shifting priorities
Passionate about shopping creators and representing the People Inc. brand externally
% Travel Required (Approximate): 0
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $80000.00 - $95000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives. In addition People Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.
#NMG#What the Team is Saying
What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content the fastest sites and the fewest ads to help nearly 200 million people every month including 95 percent of US women make decisions take action and find inspiration. People Inc. brands include PEOPLE Better Homes & Gardens Verywell FOOD & WINE The Spruce Allrecipes Byrdie REAL SIMPLE Investopedia Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience our employees our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative innovate and try out new things.
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People Inc. Offices
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Employees engage in a combination of remote and on-site work.
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Date Posted
04/19/2026
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