Influencer Strategist

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $13.3 million AUD (roughly $8.9 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

As one of our Influencer Strategists, you’ll join our global team in a contract role helping to execute our strategy for influencers and content creators, bringing new bums into the fold and strengthening the magic of our brand. 

You’ll be reporting into, and working closely with our Influencer & Affiliates Manager, as well as two other strategists –  together you’ll champion our brand by being on the pulse of your market, with thoughtful creative briefs and by helping to shape content and deliver on (or exceed!) agreed goals and KPIs.

With teams spanning across Australia, the US and UK too, we’re not immune to the effects of challenging time zones, but we look to solve this by committing to 3-4 hours per day of collaboration time.

If you worked here this past month here are some things you might have been involved in:

• You’ve used your Australian market insights to develop creative tests and identified creators that authentically align with our brand, driving new traffic and customers into the fold.
• You’ve leaned into your industry understanding to effectively negotiate rates and contracts with top notch Australian agencies and influencers.
• You’re clear and comprehensive briefing packs have helped ensure that our influencer content received is on brand and metric-minded. 
• Your creativity has helped to broaden our strategies to include influencer events, gifting, and ambassadors.

This role is a full-time fixed term contract role for six months, with potential to extend, and we will tentatively close applications on Friday, October 11th.  Please also note that our company will be holding our yearly offsite from October 15 to 22, during which our regular operations will pause and recruitment will be on hold. We appreciate your patience, as you may not receive a response to your application until our return.

You’re a super strategiser

You’re an expert in what makes social audiences tick and know how to meld industry best practice with the magic of our brand to create and implement a kick-butt influencers strategy that also delivers on our acquisition goals. 

You eat content for breakfast

You have a strong ‘test and learn’ mentality to content creation, and a passion for understanding which content performs and why. You can take learnings from past posts or campaigns and apply them to inform and guide future decisions and strategy. You’re familiar with creator platforms, with a proficiency in utilising CMPs for insights (e.g., Aspire).

You know when to leave a party

You’ve developed a knack for leaving the party right before it gets lame (or awkward?) and you have an innate sense of when the time is right to pull back or pivot. You understand the nuances of platforms and you think strategically on how to combat content-fatigue and algorithms. 

You play hard and fast

You are super organised and detail-oriented, and you thrive in the fast-paced online environment. You’re able to stay nimble and adaptable, and can jump on a viral trend or new platform and make it on-brand. You manage your time well and can keep multiple plates spinning by prioritising the tasks you have on the go.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.