Insights & Marketing Services - Advertising Operations Specialist

The Insights & Marketing Services (IMS) Operations Specialist is responsible for owning the day-to-day configuration, support, maintenance, and performance reporting of our advertising sales and pipeline here at LeafLink. The successful candidate will have a track record of supporting and improving Advertising Operations at a SaaS, or similar, Marketplace company as well as some experience working collaboratively with Go-To-Market, Revenue, or Sales Operations Teams to optimize their CRM Platform (Salesforce experience is highly-desirable). The IMS Operations specialist will work closely with the GTM Operations, Insights & Marketing Services Products and Sales teams to identify, develop, and deploy new functionality to support our Ads business growth and strategic initiatives. 

AdServing
Has detailed understanding in functionality of adservers including Upload of Ads, Targeting, Campaign Performance, API Capabilities and Functionality for Integration with other software. 

• Can troubleshoot issues with adservers as necessary.
• Responsible for setting up campaigns properly prior to month start.
• Help optimize campaign performance during campaigns in partnership with Account Executives and Data teams.
• Leverages understanding of adserving capabilities to work with GTM Operations Team, Product and Engineering to enable new placements, develop new targeting parameters, and ensure readiness for sales in-market.

Sales

• Collaborates with Account Executives to track inventory sell-out and pacing.
• Can perform regular Ads Product Inventory Planning and Analysis.
• Act as the subject matter expert when it comes to building ads quotes in Salesforce CPQ and be excited about walking others (Account Executives) through the process.
• Comfortable with communicating with clients to collect creatives to launch campaigns, reporting on ROI on ads spends, and advising where and how to attribute spend. 
• Comfortable communicating internally with Account Executives when ads are not running properly and partner with them to resolve issues, as needed.
• Ensures Ads are booked into the system properly and billed at the right point in time each month.
• Provide support to Account Executives with client specific campaign needs.
• If necessary, work with clients to collect creative to the correct specifications.
• Ensure correct contact roles are in our CRM system for Ads Deals. 

Reporting

• Understands key advertising metrics and terminology (e.g. Impressions, Views, Conversions, Attribution Metrics, ROI)
• Ability to work cross-functionally with GTM Support and Data teams to configure reporting access for clients on a regular basis.
• Has trained clients on reporting tools and is able to explain key terms and methodology to key stakeholders. 
• Compile and report performance on initiatives and Ads Products such as Email Blast and Samples Program.
• Develop content necessary for case studies with Marketing.

• A demonstrated team player that can push forward initiatives across multiple teams including - Product, Sales, GTM Operations, and support teams.
• A record of delivery on tight deadlines, using creative thinking and problem solving to tackle complex challenges.
• Reliable and results-driven person with proven history of production while making difficult judgment decisions that affect timelines, deliverables, and solutioning. 
• A keen investigator, understands salesforce, and IMS solutions and is energized about building out operational and sales support processes.
• Has a Bachelor's degree in Marketing, Business Administration, Communications, or equivalent professional experience.

• Flexible PTO - you’re going to be working hard so enjoy time off with no cap!
• A robust stock option plan to give our employees a direct stake in LeafLink’s success
• 5 Days of Volunteer Time Off (VTO) - giving back is important to us and we want our employees to prioritize cultivating a better community
• WFH stipend - we’ve always been remote first
• Competitive compensation and 401k
• Comprehensive health coverage (medical, dental, vision)
• Commuter Benefits through our Flexible Spending Account

LeafLink’s employee-centric culture has earned us a coveted spot on BuiltInNYC’s Best Places to Work for in 2021 list. Learn more about LeafLink’s history and the path to our First Billion in Wholesale Cannabis Orders here.