Integrated Growth Strategist

As an Integrated Growth Strategist, you will strategically lead client relationships across a diverse set of industries including e-commerce, fintech, non-profit, real estate, and hospitality/travel & tourism. You’ll be partnering with our clients to improve their business performance through strategic experimentation and personalization campaigns across digital channels with a particular focus on website testing (CRO), digital advertising (Paid Search, Paid Social , Programmatic), and lifecycle marketing (particularly email & SMS).

This role demands a high level of strategic thinking, business acumen, interpersonal skills, and problem-solving skills to manage 5-7 clients simultaneously. Integrated Growth Strategists must be able to generate data-driven test ideas that will improve revenue and other key metrics on client websites and move the needle on the client business as a whole. Successful candidates will have a proven ability to think holistically and critically across the customer journey and to be able to derive meaningful insights through analysis. This role is expected to understand experimentation philosophies across many client verticals and have experience with product-market fit and go-to-market strategies. While we have a very collaborative culture, this role is also expected to be able to operate autonomously with a high degree of trust and client ownership. A core component of the role is to grow and expand partnerships with existing clients, as well as support other business development efforts.

What You’ll Do:

• Understand business strategy and create results that impact the bottom line for our client businesses

• Build relationships with our client day to day contacts as well as senior level and C-suite stakeholders, get client buy-in on our strategy, and build trust for our strategic recommendations

• Drive test ideation, prioritization, and roadmapping, informed by web analytics, client goals, and client business results (e.g. reading earnings call transcripts for public companies

• Analyze experiment results and provide recommendations 

• Present strategic findings to a room of senior level stakeholders

• Work closely with our internal delivery team and external client teams to ensure everyone is aligned and pointed in the same direction in order to achieve results and hit goals within the guardrails of the contract

• Manage enterprise clients and build a culture of experimentation within client companies

• Ability to develop effective relationships at all levels of a client's organization

• Proven experience working in digital growth marketing, including CRO, digital advertising, and lifecycle (particularly email & SMS), product/market fit and go-to-market strategies

• Proven experience in growing and expanding partnerships with existing clients as well as supporting other business development efforts

• Hands-on experience analyzing digital business data to inform decisions

• Experience owning the build and execution of strategic account plans which drive business impact, customer engagement and brand loyalty

• Experience with optimization programs that embrace a continuous cycle of iterative testing: designing roadmaps, analysis, generating insights, calculating ROI, etc.

• Experience in user experience (UX), web analytics or similar role(s) on consumer-facing web properties

• Familiarity with leading testing platforms (e.g. Optimizely, Convert, VWO, Dynamic Yield, Adobe Target), digital advertising platforms (e.g. Google Ads, Meta Ads, LinkedIn Ads), and marketing automation platforms (e.g. Klaviyo, Hubspot, Mailchimp)

• Proven record driving impact with a holistic marketing approach

What Motivates You:

• Lifelong learner, with a growth mindset

• Passionate about using data to improve user experiences

• Enjoy working cross-functionally in a highly collaborative environment

• Self-directed and working remotely

• Enjoy working with clients and their distributed stakeholder groups

• Driving client business results

• Enjoy building a client business portfolio

• Must be able to travel 10-15% of the time for client meetings

Company Benefits:

• 401(k) with 100% match up to first 4%

• Vision, dental, HRA, HSA, FSA and other support benefits

• Medical employee coverage at 90% or greater for most plans

• 4 weeks of PTO and increases to 5 weeks after 3 years + up to 5 days of paid bereavement

• Gender neutral parental leave

• Work Perks - covers extras for healthcare, wellness and your pet

• Customized career plan in your first 90 days

• Laptop and gear of your choice

• Fully remote working environment

• Welcome packages and endless surprises

• Annual Company Retreat and periodic meetups

Compensation: $90k-$110k plus benefits.

At Cro Metrics, our goal is to create a remote environment which celebrates the differences that make us, us. We strive to create an inclusive and equitable space, but we realize we don’t always get it right. We’re continually working together to create mutual respect and opportunities to learn from one another and we encourage people of color, women, individuals with disabilities and LGBTQIA+ individuals to apply.

We’re looking for team members located in the U.S. regardless of race, ethnicity, age, national origin, marital status, parental status, veteran status, citizenship status, gender, gender-identity/expression, sexual orientation, disability, genetic information and any other protected or unprotected class we may have missed. (BONUS: Did we miss anyone? Let us know and we’ll add it here.)