Integrated Marketing Communications Lead

About the Team
Miro's Brand Team is responsible for delivering remarkable experiences that communicate our brand to the world. Together with our strategists, creatives and project managers in Austin, Amsterdam, Belgrade & beyond, you'll work on end-to-end brand experiences across every type of project and business requirement. We love building impactful brand encounters at every step of the customer journey to create, deepen and scale our brand.
About the Role
Are you a bold problem solver who loves bringing products & services to life through memorable and emotive creative marketing campaigns? Do you use your data resourcefulness & strategic know-how to unearth powerful insights? Can you craft a compelling narrative that inspires others? If you thrive in a fast-paced environment and enjoy delivering high-impact, high-quality materials, we might have the right opportunity for you!
At Miro, we aim to empower enterprise teams to collaborate visually and unlock their full potential. We believe visual collaboration is the key to driving innovation and achieving breakthrough results. Working within the Brand group as the Integrated Marketing Communications Lead (Product), you will partner with our Product Marketing team to deliver integrated marketing campaigns for key feature launches and other high-priority initiatives.
So, why is this role essential for our business? We seek a versatile individual who can bring the value of our products to life in a way that goes beyond old-world B2B. Your expertise will shine as you collaborate with internal and external creative resources to develop compelling campaigns that inspire & motivate our audience. By helping define the right media touchpoints, you will improve return on marketing investment (ROMI) and ensure our campaigns achieve creative excellence and business results.
What you'll do
Translate customer, user & product marketing insights into concrete briefs, brand activation strategies, and touchpoint plans. Then brief relevant external or internal team(s) in a timely manner for on-time delivery and launch.
What you'll need

• 10+ years leading integrated marketing campaigns with an ability to understand customers, key segments, and differentiated positioning to craft creative and unique campaigns that drive business success.
• Demonstrated success working in product marketing, tech, SaaS or other complex, high-velocity environments on either client or agency side.
• Expertise in successfully working with different external partners (i.e., creative agencies, production houses, and media agencies)
• Experience using data and metrics to see opportunity spaces, measure impact, and identify improvements.

What's in it for you

• 401k matching + Competitive equity package
• Excellent Medical, Dental and Vision health benefits
• Fertility & Family Forming Benefits
• Flexible time off
• Lunch, snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Up to $2,000 of charitable donation matches each year

About Miro
Miro is an online, visual collaboration platform designed to unlock creativity and accelerate innovation among teams of all kinds. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 50M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.
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At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro's mission - Empower teams to create the next big thing - is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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