Integrated Marketing Manager

Job Description

Job Description: International Marketing Manager - Chegg

Location: Santa Clara, CA

Chegg, the leading student-first connected learning platform, is searching for a dynamic Marketing Manager to join the Integrated Marketing Team within the Customer & Product Marketing organization. This role is a critical member of the team and will spearhead international marketing initiatives set to expand in size, scale, and complexity in 2024. You will play a pivotal role in shaping our product, marketing, content strategy and business decisions by building and executing programs that drive subscriber acquisition, engagement, and retention.

A successful candidate will have a solid background in brand or product marketing, who can communicate and collaborate across various teams and levels in the organization. They will be a thought leader for developing data-driven messaging campaigns and test plans for acquisition funnel optimizations based on insights, analysis, and market trends. This is an ideal role for someone who is equally creative and data-driven, a strong people leader and collaborator, and has a track record of driving impact. A candidate that is motivated to learn and constantly strive for better-better quality work, better output, better results-will be an excellent fit on this team.

Responsibilities:

• Act as the key driver of international strategy on the marketing team by partnering closely with business operations, consumer insights, and data teams
• Be the Brand Marketing expert and ensure strategic and creative alignment across all consumer-facing surfaces including marketing, comms, and product
• Build differentiated positioning and messaging; design and oversee the execution of inspirational marketing plans to drive user growth and retention
• Be an expert in various testing methodologies and best practices, developing test variations based on demographic, psychographic, and behavioral insights
• Partner closely with business operations to evaluate business opportunities by understanding marketing sizing and business impact of new segments and develop plans to "win" those audiences
• Identify knowledge gaps and work with consumer insights and data teams to build a holistic view of our target segments, by deeply understanding their needs and pain points, as well as conducting competitor analysis and incorporating market trends
• Develop a deep understanding of user data availability and gaps. Scope out data requirements and develop business logic to enable the creation of cohesive user journeys in product and marketing channels
• Work closely with CRM, Paid Media, Marketing Technology, Personalization, Data Science and Product teams to create a seamless Brand on and off platform
• Translate business objectives into data requirements. Develop KPIs and goals and rapidly evaluate and adapt marketing programs and A/B tests based on results
• Maintain strong cross-team communication and performance reporting

Requirements:

• 7+ years of consumer marketing experience
• Deep expertise in end-to-end product marketing, including both inbound and outbound capabilities, driving strategy development and cross-functional execution
• Solid understanding of different research methodologies and best practices
• Solid understanding of digital marketing, CRM and mar-tech capabilities and best practices
• Experience leading or working closely with brand, research, and creative teams on positioning and messaging, lifecycle marketing, creative and copy development
• A highly analytical mindset with an ROI-focused approach to marketing investment
• Highly motivated with an entrepreneurial spirit; able to build strong internal relationships, and consensus and alignment on critical initiatives.
• Ability to operate in a fast-paced and demanding environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact.
• Strong verbal and written communication skills - across all levels including executives.
• Experience working cross-functionally with engineering and product teams.

Preferred:

• International marketing experience
• Previous experience marketing large-scale direct to consumer products globally
• Management consulting background
• Freemium or Subscription service marketing expertise
• MBA is a plus.

The pay range for this position is $99,822 to $247,178. The actual pay will vary based on geographic location, job requirements, professional experience, and other factors.

In addition, Chegg offers a comprehensive benefits plan for eligible employees, including medical, dental, vision, life and supplemental life insurance, short-and long-term disability, mental health support, parental leave, paid time off, volunteer time off, paid holidays, 401(k) with matching contributions, Flexible Spending Account (FSA) and Health Savings Account (H.S.A.) options, an Employee Stock Purchase Plan, an Employee Referral Program, Tuition Reimbursement, and other benefits found at: https://www.chegg.com/about/working-at-chegg/benefits/.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Thinkful Online Learning, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

Video Shorts

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Chegg India: http://www.cheggindia.com/

Chegg Israel: http://www.chegg.com/about/working-at-chegg/israel/

Thinkful (a Chegg Online Learning Service): https://www.thinkful.com/about/#careers

Chegg out our culture and benefits!

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Chegg is an equal opportunity employer