Integrated Marketing Strategist - Kansas City Metro Area

The Company

We’re Tallwave, a digital agency. We’re a curious, competitive group of data-driven marketers, designers, and creative problem solvers who move fast to help our clients achieve their most ambitious goals. We find parity boring, and we’re constantly challenging ourselves to deliver innovative solutions with speed, precision, and impeccable craftsmanship. We dream big, we drive results, and we’ll make a lasting impact on our clients’ businesses.

The Job

Are you someone who embraces an unconventional way of thinking? Do you persevere even when the going gets tough? Are you passionate about teamwork, using a “we” not me mindset? Do you sweat the details and solve problems with thoughtfulness and precision? We are a scrappy, fluid organization and although we’ve been around for over a decade, we operate much like a startup. We are nimble, quick thinkers and are dedicated to finding talent that wants to help us grow the business to new heights. If this sounds like you, then we want to hear from you!

The Person

Tallwave seeks out individuals who are a cut above. Their exceptional skill, diverse perspectives, obsession for winning together, and relentless pursuit of continuous self-improvement, both professionally and personally, give them an innate ability to lead, innovate, and inspire. They have well-honed philosophies and points of view in their areas of expertise, they think unconventionally, and their endless curiosity pushes them to constantly explore, learn, improve, and try new things.

Our ambitions are too big to leave room for individual egos, and the true measure of our success is what we can accomplish together. Our culture balances individual aspirations and accountability with each other. We value selflessness, humility, and tremendous work ethic. This drives an inspiration and dedication that can be felt across the organization.

The Skills

Tallwave’s Integrated Marketing Department works with cross-functional team members to understand the growth needs of current and prospective clients and develop, execute, and manage integrated marketing efforts that help them achieve their growth goals. Working under the guidance of the VP of Marketing, the Integrated Marketing Strategist translates client’s business goals into integrated marketing strategies, collaborates with leaders across multiple marketing disciplines to execute them, and steers the strategic direction of integrated marketing efforts to deliver continuous value.

The successful Integrated Marketing Strategist candidate will:

• Reside in the Kansas City metro area.
• Partner with cross-functional team members on management of integrated marketing strategy for existing clients, pursuit of new business, and renewal and expansion of existing business.
• Develop, communicate and promote a strategic, integrated marketing approach for achieving KPIs aligned to client business goals, including specific tactical recommendations.
• Work with fellow integrated marketing and strategy team members to determine audience segmentation, set expectations for end-user experiences aligned to the buyer journey and define channel- and tactic-level KPIs in alignment with target business-level outcomes and KPIs.
• Plan, develop, and execute multi-channel digital campaigns across owned, earned, and paid channels to meet clients’ demand generation, acquisition, conversion, engagement, and retention goals.
• Collaborate with integrating marketing and analytics team members to assess and analyze campaign performance, identify drivers or detractors of campaign performance, create actionable next steps for optimization, and present recommendations to clients.
• Craft and deliver strategic communications, presentations, etc. to educate on and broker support and buy-in for the strategic vision.
• Drive collaboration across relevant marketing disciplines engaged in Tallwave’s value delivery to the client.
• Analyze, synthesize and report on channel- and tactic-level performance within the broader context of target business-level outcomes and KPIs, recommending adjustments to omnichannel marketing strategies as needed.
• Provide on-demand strategic and subject matter expertise for clients on a broad range of integrated marketing topics related to category, customer and technology (current and emerging).

The ideal Integrated Marketing Strategist candidate will have:

• 6-8 years experience in successful development and management of complex integrated marketing strategies involving paid media, SEO, content marketing, CRO, social, CRM marketing, etc.
• Experience with omnichannel orchestration, audience definition and segmentation, lead generation, and conversion optimization.
• Experience working in a client-facing capacity with a wide variety of clients representing diverse market segments and industries (must include experience with e-commerce clients).
• 4+ years in a digital marketing/advertising agency with prior hands-on experience with paid search and/or programmatic media buying.
• High degree of confidence with the ability to establish credibility with and inspire trust from clients and develop and maintain strong relationships with colleagues, clients and partners.
• Strong understanding of digital media technologies and their capabilities – DMPs, DSPs, Third Party Bid Management Platforms, Analytics Platforms, Ad Serving Platforms, etc.
• Strong understanding of general SEO best practices with regard to on-page and off-page optimization, local SEO programs, etc. and the role of search optimization in overall digital marketing strategy.
• Keen analytical skills and familiarity with quantitative analysis, including A/B testing and understanding of trending and forecasting
• Ability to foster integrated thinking to help teams not only create highly effective campaigns, but to think holistically about how these campaigns function within the buyer’s journey.
• Understanding of attribution modeling, measurement and analysis, with keen analytical skills that drive you to assess behavior and performance, track and understand the right data, and convert these to insights that drive continuous improvement.
• In-depth understanding of marketing forecasting, media planning, implementation and performance analysis.
• Exemplary written and verbal communication skills – commercially oriented, confident, outgoing, articulate, and persuasive.
• Ability to learn and do whatever is needed to see a project through completion.
• Have proven ability to work under pressure and to manage a high-volume workload under strict deadlines.
• Google Ads certified.
• BA/BS in marketing, business, or technology fields preferred.

Physical Demand:

This job may require sitting for long periods of time, and minimal (if any) lifting. Some travel may be required.

The culture and perks of being a Tallwaver:

• We embrace a maverick attitude. We’re willing to challenge convention and think beyond the ask.

• We are committed to relentless pursuit. We’re curious with a focus on personal growth.

• We value selfless teamwork, demonstrating strong leadership qualities with a knack for collaboration.

• We are thoughtfully rigorous, have a strong work ethic and have strong attention to detail.

• An environment that fosters empathy and compassion for each other and our clients.

• A diverse (and competitive, and hilarious, and sometimes a little crazy) group of coworkers. You know, the kind you actually want to grab a drink with after work.

• Career growth and opportunity. We grow leaders here.

• We recognize the contributions of individuals and teams throughout Tallwave, and we stop to celebrate through Happy hours, on-the-fly high fives, core-values-based awards during our All-Hands Meetings, and Tallwave anniversary awards, to name a few.

• “Lunch & Discuss” sessions, and formal training sessions focused on continuous learning and growth as a team.

• We offer comprehensive Medical, Dental, Vision, Life, and 401(k) plans.

• Concierge-booked Tallwave Work Anniversary experiences.

• We provide employer-paid short-term disability and long-term disability plans and life insurance.

• We’re more concerned about how we work than where we work. We offer remote work and office hours flexibility as needed.

• We trust our team -- we have a generous PTO policy. Seriously, did you read about it yet? It’s kind of amazing!

• We are surrounded by badass talent and clients -- our work has been featured in TechCrunch, Forbes, Wired, Product Hunt, and more.

• We’ve been featured on the INC Best Workplaces List, the Phoenix Business Journal Best Places to Work List, and the AZCentral Top Places to Work List.

Why you'll love working with us

Free to be you, each and every day! We celebrate diversity and empower you to bring your authentic self to work, always. We know that diversity, equity, and inclusion is not about checking a box. It's more than words, it is a pledge and a promise that Tallwave is passionate about pursuing. We recognize having an all-encompassing culture will help us learn and grow collectively, and continue to foster our mission of making everyone we work with wildly successful.

Working conditions

Employees operate in a professional office environment and routinely use standard office equipment like computers, telephones, and teleconferencing equipment. Tallwave is committed to creating a work environment where the needs of our customers, employees, and the company are balanced. Therefore, we try to be flexible to work styles and location. Even post-pandemic, we will continue to provide Work From Home (WFH) or remote work flexibility. Our awesome offices are available for Tallwavers to use as an alternative workspace to connect with their team and customers. Part of the vision for our Use of Office is for Tallwavers in markets with a physical TW office to work from there at least 3 days a week in order to create stronger connections in person with each other, and participate in the activities that create the fun social fabric that makes us part of who we are. This allows employees to be accessible to coworkers/customers and creates a sense of connectedness, consistency and collaboration. 

Position Applicants, please note the following:

At this time, this position is only open to applicants who are legally authorized to work in the United States wiithout sponsorship, and U.S. citizens who are living in the United States. We are also unable to provide visa sponsorship of any kind, so please do not apply if:

• You are not legally authorized to work in the United States without sponsorship, or

• You are not living in the 48 contiguous states of the U.S., Alaska, or Hawai'i, or

• You will require any kind of visa sponsorship.

Tallwave is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.