Integrated Media Planner

We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

The Work:

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

Job Summary

The Integrated Media Planner will join a collaborative, instructive, and supportive environment, working side-by-side with seasoned marketers and supporting North America Marketing & Paid Media initiatives. They support the planning, execution, and optimization of cross‑channel media programs. This role manages day‑to‑day partner communications, develops tactical media plans, oversees delivery accuracy, and ensures financial and operational excellence. The Senior Analyst also supports the Media Planning Supervisor by guiding, training, and QA’ing Assistant Media Planners (AMPs).

 

Primary Responsibilities:

• Develop and execute effective tactical media plans aligned with overarching media strategy by determining the most suitable media & partner mix for client KPIs

• Builds and reviews RFPs, scorecards, and analysis of potential new partners

• Researches new opportunities/media partners, follows up with potential partners, thinks critically about whether partners make sense in the plan against our existing media plan

• Provides guidance to AMPs on partner evaluation and selection

• Compares new partner pricing, audiences, and value proposition to existing partners

• Build and maintain client and vendor relationships, manage day-to-day communication with media vendors and platform partners

• QA media plans, budgets, monthly pacing, and AMP deliverables to ensure accuracy

• Monitor campaign pacing, performance, and delivery; escalate issues as needed

• Support billing reconciliation, invoice validation, and financial tracking

• Support the Media Planning Supervisor by guiding and delegating work to AMPs

Basic Qualifications:

• Bachelor’s degree, ideally in Communications, Marketing or Business

• Minimum 2-3 years paid media experience or in a media agency role

• Experience with tactical planning, budgeting, pacing, and vendor collaboration

• Familiarity with attribution models, audience strategy, and cross‑channel measurement

• Strong attention to detail, communication, and QA capabilities

• English is required for this position as this role will be aligned to multi-national teams where English is the common language across our North America Market. Due to the significant high volume of interactions with these English-speaking multi-national teams, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Preferred Qualifications:

• Experience with cross-channel media planning, RFP processes, and external media partner relationships across an entire media program

• Digital media planning experience across full-funnel (awareness through lead generation) and across channels (including CTV/video, display, native, social, and search)

• Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment

• A team player who works well both cross-functionally and collaboratively

• An organized self-starter with attention to detail and excels at time management

• A strong facilitator and proactive planner who isn’t afraid to roll up their sleeves and complete the task at hand, ask probing questions for project clarity and escalate potential roadblocks and issues appropriately

• Experience leading conversations with key client stakeholders and managing/mentoring teams

 

Professional skills:

• Writing and oral communication skills, with the ability to present and convey ideas clearly

• Relationship building skills

• Team player with great interpersonal and collaboration skills

• Enthusiasm, passion for marketing and a can-do attitude

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location,
role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time
employment, for roles that may be hired as set forth below.
The recruiting efforts for this position are intended to fill a brand new position.
The base pay range shown below is intended as a guideline to reflect the majority of offers for this role.
It does not represent a maximum limit — in some cases, actual compensation may exceed the range where appropriate.

Information on benefits is here:

Role Location                                Hourly Salary Range

British Columbia/Ontario                                   $27.16 to $51.20

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.