International Growth Marketing Specialist

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We're Looking For An: International Growth Marketing Specialist who will be responsible for managing Golden Hippo's international ad campaigns across all marketing channels including native and paid social. This role is responsible for orchestrating and optimizing digital advertising campaigns aimed at acquiring new customers in GEOS outside the USA. Key responsibilities include overseeing the planning, execution, and performance analysis of international digital acquisition initiatives. You will be responsible for localizing sales funnels and ad-creatives to the relevant country. You will collaborate with cross-functional teams to ensure alignment with overall business objectives.
Location: Woodland Hills, CA (Hybrid)
What You'll Be Doing:

• Own and manage international acquisition marketing budgets, ensuring effective utilization to achieve and sustain key performance metrics.
• Utilize hands-on data analysis to examine customer touchpoints, develop A/B test plans, and implement strategies for optimizing international acquisition efforts.
• Collaborate cross-functionally with internal departments, external agencies, and partners to drive key performance indicators (KPIs), revenue, and return on investment (ROI) goals.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90-day customer retention.
• Clearly and effectively communicate current marketing performance to various departments, senior leadership, and the executive team.
• Collaborate with fulfillment, regulatory and product development teams to ensure products are compliant with international restrictions.
• Embrace a performance-based growth mindset, approaching each day with a focus on iteration and evolution of company sales funnels and channels to maintain leadership in digital direct-to-consumer marketing.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Exceptional mathematical and analytical skills
• Able to product manage and push initiatives from inception to completion in a timely manner
• Knowledge of marketing strategies in the Europe, LATM and Oceania regions
• Strong communication skills
• Knowledge of advertising networks and tools
• Advanced analytical skills with digital measurements
• Able to pivot readily and react to real-time data
• Able to interpret test results to make data-driven decisions
• Excellent time management and organizational skills
• 3 years of performance-based growth marketing
• Experience managing 6-figure monthly performance budgets.
• Experience optimizing sales funnels via A/B testing.
• Experience managing paid media on Facebook or native networks such as Taboola, Outbrain, Gemini
• Experience managing direct response marketing campaigns outside the USA.
• Experience managing external agencies and partners preferred
• Working proficiency in Spanish preferred
• Bachelor's Degree in related field

Golden Perks & Benefits:

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
• Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
• Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
• Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
• Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
• Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
• Thrilling Events Await: Exciting virtual and in-person events that redefine fun.

The anticipated salary range for this position is $70,600 - $94,200, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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