International Marketing Manager- LATAM

Job Summary: 

We are looking for a Marketing Manager to help grow our business in Latin America.  In this role, the Marketing Manager will provide market specific knowledge and e-commerce industry expertise to drive customer acquisition growth, increase brand awareness and improve customer engagement.  

Job Expectations:

Marketing

• Develop a deep understanding of what resonates with customers in Latin America and design appropriate communication journeys to drive brand awareness in Latin America
• Enhance existing marketing strategy and test different channels to design optimal media mix
• Collaborate cross functionally to further localize existing digital marketing efforts (paid media, affiliate, CRM)
• Work with external agencies to manage local marketing initiatives

Partnerships

• Lead partnership development activities to drive customer and sales growth in Latin America; marketing partnerships across payment, financial services, affiliates, influencers and other platforms.
• Identify and assess strategic business opportunities and partnerships through ongoing research of consumer behavior, industry trends and emerging technology.
• Management of partner relationships on a day-to-day basis.
• Collaborate cross-functionally to develop various marketing promotions and events by leveraging partner relationships
• Together with Director of Marketing, International Markets, serve as main point of contact during partnership deal negotiations

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job.  Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills and Abilities:

Required:         

• Strong understanding of the e-commerce industry and competitive landscape in the Latin America region, with deep market knowledge of at least one country in Latin America.
• Strong understanding of Latin American online shopping trends and behavior.
• Native fluency (verbal and written) in Portuguese is a requirement, Spanish a plus; language test required
• Strong partner engagement skills with the ability to develop relationships, and magnify existing partner channels
• Deep channel experience in one or more of the following: paid media, social media, influencer marketing, affiliate marketing, CRM
• Comfortable with analyzing data and crafting a narrative based on data
• Ability to prioritize, identify problems, quickly devise feasible solution options, disseminate appropriate information to relevant partners and ultimately bring about timely resolution
• Marketing agency management experience required
• Experience in working with international companies and global brands required
• Strong leadership behavior, sound judgment, great decision making capabilities, problem solving skills.
• This will be a remote work position based in the United States, reporting directly to the Director of Marketing, International Markets

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:

Generally requires a minimum of 8+ years of overall digital marketing and partnership experience.

Education Requirements: 

Bachelor’s Degree in Marketing or related field preferred, or a combination of education and equivalent work experience.

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