Junior Marketing Analyst

Essential Duties and Responsibilities: 

• Analyze and report on DC3’s marketing campaigns, website data, and user experiences to improve website performance and meet or exceed sales goals. 

• Work directly with leadership for innovation of campaigns and webpages for rapid A/B testing of ads, site structure, marketing copy, and design.  

• Ability to identify online user website friction and offer various optimization recommendations. 

• Tracking of marketing performance and provide insights for optimization of campaigns. 

• Report on core marketing KPIs, website trends, and sales metrics to stakeholders. 

• Analyze trends in customer purchases, evaluate online buying changes and streamline DC3’s sales funnel as needed. 

• SEO and keyword density analysis for growth and optimization of organic site traffic. 

• Efficiently drive marketing and website optimizations to meet sales goals. 

• Collaborate across departments to communicate upcoming CRM or website changes and dataflows. 

Other Responsibilities:  

• Successfully manage and develop strategic relationships to support the organization’s goals. 

Supervisory Responsibilities: No 

Competencies: 

• A deep desire or curiosity to ask questions and seek out answers beyond service level analytics.  

• Strong understanding of key performance metrics including CPL, CPA, and ROI. 

• Ability to understand website data including page views, session duration, pages per session, bounce rates, traffic sources, site visitor types, etc. 

• Ability to self-manage, prioritize, and maintain many complex projects in a fast-paced environment. 

• Ability to effectively communicate and work collaboratively across departments. 

• Strong project management skills with the ability to manage deadlines. 

• Must be detailed-oriented and have strong problem-solving skills. 

Education and/or Experience: 

• Bachelor’s degree in Advertising, Marketing, Communications or related field required. 

• 0-3 years working experience in a marketing analytics role. 

• Experience in Quantum Metric, a Digital Analytics Platform, would be beneficial. 

Computer/Equipment Skills: 

• Strong proficiency in Excel a must  

• Strong understanding of website and ecommerce key performance metrics 

• Good analytical and problem-solving skills 

• Strong verbal and written communication skills