Junior Marketing Reporting Analyst

Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

We are seeking a highly skilled and motivated Junior Marketing Reporting Analyst to join our dynamic marketing team. As a Junior Marketing Data Analyst, you will play a crucial role in driving data enrichment, data health and list strategy for marketing initiatives.

In your day-to-day, you will: 

• Be responsible for list building, list enrichments, list cleanup, etc. by using various sources, including digital analytics platforms, Salesforce, Clay, Seamless, Hubspot, and other data repositories
• Become an expert in data source accuracy and data enrichment best practices to build systems for prospect and customer list building speed and accuracy
• Develop and maintain dashboards, reports, and visualizations to track key performance indicators (KPIs) such as list health, data health, database growth, key role coverage
• Assist in preparing daily, weekly, and monthly reports on key marketing metrics, including website traffic, email performance, social media engagement, and more.
• Collaborate with the marketing team to track the performance of digital marketing campaigns across various channels (e.g., email, social media, paid ads).
• Assist in segmenting audiences and creating targeted marketing strategies.
• Generate insights from surveys, feedback, and data analytics tools.
• Stay current with industry trends, best practices, and emerging technologies in marketing analytics.

Qualifications

Required Education/Experience:

• BCA, B. Tech or equivalent
• Up to two (2) year of experience in SaaS reporting and data management
• Advance Excel with RDBMS concepts.
• Experience with CRMS
• Basic understanding of Salesforce, ZoomInfo, Seamless, Clay, LinkedIn navigator, etc.
• Strong collaboration skills and ability to work across time zones and teams
• Excellent verbal and written communication skills. 
• Strong data communication skills including ability to design and build provide roadmaps, status updates
• Detail-oriented mindset with a commitment to accuracy and quality in data analysis. 
• Ability to communicate findings to a non-technical audience

Preferred Experience: 

• Measure and report on the performance of marketing campaigns and assess them against goals.
• Conduct market research to identify the demands of the target audience and research competitors' products.
• Familiarity with digital marketing channels (SEO, PPC, email marketing, social media)
• Experience with SQL or Python for data manipulation

Physical Requirements:

• Travel three (3) or more days a week to the Noida office location
• Prolonged periods of work at a desk on a computer

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

 🏢 🏡 Hybrid work model
📆 Leave entitlements
🤕 Recently introduced hospitalization/caregiving leaves
🍼 Paid parental leaves (Maternity, Paternity, & Adoption)
⚕️Group Health Insurance
🚵🏽 Accidental Insurance
💲Tax-saving reimbursements
🤑 Provident Fund (PF)
👖 Casual work environments
🎉 Company Events and Celebrations
🏆 Performance achievement awards
💸 Referral bonus
🚀 Learning & Development opportunities

#LI-Hybrid