Junior Marketing Specialist

OUR STORY
TechInsights is the information platform for the semiconductor industry.
Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.
Over 650 companies and 95,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.
THE OPPORTUNITY: 
We are looking for a highly motivated, proactive, and detail-oriented Junior Marketing Specialist to join our marketing team on-site in our Ottawa office. This role will focus on the day-to-day maintenance of our Pardot (Salesforce Marketing Cloud Account Engagement) platform and Salesforce, along with supporting our general marketing iniatives. The ideal candidate will support marketing operations, help optimize our marketing automation, and assist with data cleanliness to ensure smooth execution of marketing campaigns.
 
WHAT YOU WILL DO 

• Pardot maintenance
  
  • Day-to-day management of Pardot, including creating and updating email campaigns, landing pages, and forms.
  • Monitor and clean Pardot database, ensuring accurate segmentation and tagging of leads.
  • Assist in setting up and maintaining automated engagement programs.
  • Troubleshoot and resolve issues related to email sends, automations, and forms.
  • Analyze performance metrics and provide insights to improve email marketing efforts.
• Salesforce support
  
  • Execute basic Salesforce tasks such as lead and contact data management, updating records, and supporting CRM clean-up efforts.
  • Assist in ensuring that Salesforce and Pardot are properly integrated, and data is syncing correctly.
  • Collaborate with the sales team to ensure proper lead assignment and follow-up.
  • Support the creation of reports and dashboards in Salesforce to monitor campaign effectiveness.
• Marketing support
  
  • Help coordinate and execute marketing campaigns across different channels, including email, social media, and events.
  • Assist with content creation, including writing basic copy for marketing materials, emails, and landing pages.
  • Support the marketing team with administrative tasks, project coordination, and other ad hoc activities as needed.

WHO YOU ARE 
 

• Experience: 0-2 years of experience in marketing, with exposure to digital marketing, email marketing, and CRM systems.
• Technical Skills:
  
  • Basic understanding of Pardot or similar marketing automation tools.
  • Familiarity with Salesforce CRM or similar.
  • Proficient in Microsoft Office (Excel, Word, PowerPoint).
  • Basic HTML/CSS knowledge.
• Skills:
  
  • Strong attention to detail and organizational skills.
  • Ability to manage multiple tasks and projects simultaneously.
  • Excellent written and verbal communication skills.
  • Analytical mindset with a desire to learn and grow in a fast-paced environment.

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.
 
WHY WORK WITH US

• Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP Matching)
• Expected salary: $46,500-$51,900CAD
• Flexible vacation policy
• Annual fitness reimbursement
• Strong sense of camaraderie, mutual respect, and shared goals among colleagues
• Support for community through charitable alliances
• Professional and career development opportunities
• Wellness resources and support from management