KAM SSD´s Proximity México

• Provides thought leadership and fact-based insights and methodologies to identify, develop, and execute the best possible growth paths through the analysis of business drivers, current reality and future trends, competitive landscape & dynamics in our and adjacent business/categories, as well as internal capabilities and external factors that affect or could affect the business 

• Integrates with other functions & processes and provides oversight and management to multiple initiatives, connecting and bring synergy to ensure that work is completed efficiently, adjusting priorities, effectively track progress and identify issues 

• Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth 

• Collaborates with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts 

• Leads the strategy definition and implementation of super / hyper channel strategies across the system in balance with the system’s served channels, vs. other growing channels and competitors to protect our business base and profitability 

• Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation  

• Leads development of a long-term super & hyper channel strategy, based on strategic analysis, opportunity identification via revenue mapping, and identification and alignment on key profit pools over the medium to long term. 

• Develop an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations 

• Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements 

• Leads the Reliability Growth Management (RGM) process in the channel to optimize volume / revenue mix by pack and brand and identifies future opportunities 

• Leads the development and implementation of specific incidence & frequency driving programs 

• Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution 

• Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as, ensures the successful execution of national innovation projects 

Qualification & Requirements 

• Bachelor’s degree in Marketing, Business Administration or related field required 

• 3+ years of experience in marketing, product marketing or related field 

• Experience in a cross-functional or highly matrixed organization 

• Experience having owned/shaped/led growth and marketing strategy for global product line. 

• Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding 

• Ability to motivate and work well with diverse, global and cross functional teams.  

• Candidate must have a proven track record of delivering results through leadership and growth behaviors and strategy building experience 

What We Can Do For You 

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.  

• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.