L&D Marketing PR Specialist (with experience promoting educational products)

Company Description

We're looking for a seasoned Marketing Specialist with PR and educational platform promotion experience. You'll be part of a creative team developing Sigma Software University. Understanding the IT industry would be a plus. 

Our ideal candidate is a mature specialist with a systematic approach, dedication, a sense of responsibility, and the ability to work independently. We are seeking someone who takes the initiative and drives the project forward, rather than just performing tasks. 

You'll join a skilled team of PR, marketing, and Learning & Development experts who create and promote educational products for both Ukrainian and international markets. 

If you enjoy challenges and are eager to achieve new goals, we welcome you to join our team! 

Job Description

• Contribute to building a marketing/PR strategy for Sigma Software University's numerous products 
• Develop and implement a marketing strategy to attract clients 
• Identify the target audience, its segments, and needs; formulate a communication strategy with the audience 
• Implement a media plan for communication with the target audience, create and implement PR/Marketing campaigns for promo of Sigma Software University's products 
• Work with opinion leaders, trusted media resources, and IT communities 
• Gather and present B2B clients’ testimonials on the website and social media 
• Manage key performance indicators of campaigns and develop a loyalty program 

Qualifications

• 1-2 years of experience in a similar position 
• Solid understanding of the IT education and training industry, including its trends, target audience, competitors, and regulatory requirements 
• Good knowledge of copywriting, remarketing, Google Ads & Analytics principles, including creating compelling content for websites, social media, emails, and other marketing materials 
• Knowledge of different marketing tools and channels, ability to choose the right ones 
• Solid understanding of performance marketing, conversion, and online customer acquisition 
• In-depth experience with website analytics tools 
• Excellent writing skills 
• Advanced Ukrainian level 
• Upper-Intermediate level of English or higher 
• Creative thinking is a must 
• Ability to be adaptive to changing company needs with superior problem-solving skills 
• Experience working in a fast-paced, dynamic work environment and able to multitask on a variety of different projects 

WOULD BE A PLUS

• Prior experience working in PR, including experience with event management, content writing, work with media and influencers, etc. 
• Knowledge of IT and educational platforms 
• A network of connections with local community leaders and influencers