Lead Acquisition Manager / Marketing Associate

Lead Acquisition Specialist – Full-Time | Onsite in Horsham, PA Winter Walking, a leading manufacturer of traction aids that help prevent workplace slips and falls, is seeking a results-driven Lead Acquisition Specialist to join our team. In this high-impact role, your primary mission will be to generate high-quality leads through a wide array of marketing strategies—from SEO and paid search to PR and innovative campaigns. You’ll have the freedom to bring your best ideas forward, experiment, and scale the tactics that work. If you’re passionate about driving growth, know how to bring qualified traffic through the door, and want to work with a mission-focused company that helps prevent injuries in industrial settings, this is the role for you. What You’ll Do: • Develop and lead top-of-funnel marketing strategies to increase visibility and drive consistent, high-quality leads. • Launch and manage digital campaigns using SEO, SEM, PPC, remarketing, and social media platforms. • Identify and evaluate lead sources including purchased lists, media buys, sales intelligence tools, and guerilla outreach. • Create or oversee content for blogs, newsletters, landing pages, and press releases to support lead generation efforts. • Analyze performance data to continually refine targeting, messaging, and spend allocation. • Coordinate public relations efforts to raise brand awareness and credibility within target markets. • Stay ahead of trends in B2B lead generation and experiment with emerging platforms and technologies. What You Bring: • Minimum 5 years of experience driving qualified leads through paid digital channels (Google Ads and Microsoft Ads). • Hands-on expertise in SEO fundamentals, keyword research, and on-page/off-page optimization. • Familiarity with digital marketing platforms like Google Analytics, HubSpot, and CRM integration. • Strong copywriting or content strategy sensibilities, especially for conversion-focused materials. • Creative mindset with a data-driven approach to testing and optimization. • Excellent collaboration and communication skills. • Prior agency experience or B2B lead generation in an industrial or safety-focused environment is a plus. What You’ll Get: • Salary: $55,000–$65,000 (commensurate with experience) Benefits: • Health insurance • 401(k) with company match • Paid time off • Reduced working hours during Spring and Summer months • A collaborative, innovative workplace where your ideas matter and your results are recognized. • The opportunity to help prevent injuries and make worksites safer across North America. About the Role: • Location: Onsite in Horsham, PA (this is not a remote position) • Schedule: Full-time, Monday–Friday How to Apply: If you’re a self-starter who thrives on turning strategy into results, we want to hear from you. Please submit your resume and a brief cover letter outlining your relevant experience and why you’d be a great fit for Winter Walking [email protected] Winter Walking is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Job Type: Full-time Pay: $55,000.00 - $70,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Flexible schedule • Health insurance • Paid time off • Vision insurance Schedule: • 8 hour shift • Monday to Friday • No nights • No weekends Experience: • Marketing: 3 years (Required) Ability to Commute: • Horsham, PA 19044 (Required) Ability to Relocate: • Horsham, PA 19044: Relocate before starting work (Required) Work Location: In person