Lead, Affiliate Marketing

At PMG, we exist to inspire all people to feel that anything is possible personally and professionally. It’s what powers us to deliver value, innovation, results, and Digital Made for Humans™ for the world’s most ambitious brands by bringing a more human-centric approach to digital. 

General Description:

The Affiliate Lead will demonstrate the ability to manage client affiliate programs and deliverables across client verticals and platforms. The Affiliate Lead will report into the Affiliate Director and is responsible for leading and managing the execution of affiliate campaign performance and strategies to ensure on-time delivery and properly communicate initiatives to help achieve client goals. This position plays an important role in leading the development and growth of the affiliate channel team and providing project expertise to clients, partners, and other external audiences. Core responsibilities include day-to-day management of affiliate programs through platforms, strategic partnership development, client communication and helping the channel work cross functionally within PMG.

Responsibilities include:

External Relationship Management:

• Builds trust and maintains strong client and partner relationships
• Acts as the primary point of contact for clients and is responsive to all client requests and inquiries regarding their affiliate programs
• Proactively builds partner relationships in the channel and is point of contact for day-to-day partner communication
• Understands clients' brands, structure, and industry
• Leads and participates in client meetings and presentations

Strategic Focus:

• Works closely with Strategy, Brand teams and Affiliate Director to execute clients' strategic plans and provide best in class solutions
• Understands a project's goals and works collaboratively to achieve results
• Monitors industry changes and translates those into actionable recommendations and optimizations
• Understands and can articulate the PMG vision and strategy to clients and colleagues

Financial Acumen:

• Responsible for budget and forecasting for clients’ affiliate programs, including weekly pacing reports

Delivery:

• Responsible for operational success of accounts and ensuring deliverables are met on time and on budget
• Owns all outcomes; effectively prioritizes efforts to focus on key deliveries
• Plan, manage and execute affiliate campaigns, including but not limited to account and campaign setup, strategy development, partnership recruitment and relationship management, organization, and day to day program management
• Audit, review and analyze reports, lead optimization efforts to meet campaign objectives and performance as well as clients’ overall goals for the channel
• Vet and partner with new partnerships in the channel, develop relationships with existing partners and foster strategic relationships with key partners and tools that accelerate growth for clients and PMG in the channel
• Works collaboratively to translate strategic vision into tactical solutions and results
• Consistently looks for ways to improve current processes or introduce new approaches that will contribute to PMG’s success

 Qualifications:

• Strong client and team leadership qualities
• Exceptional communication skills
• Demonstrated strong performance in prior affiliate roles and excellent project management skills
• Ability to be an advanced technical/discipline leader, and manage client communication
• Must be able to draw critical analysis from data and make specific recommendations

Requirements:

• 4+ years of direct affiliate management experience
• Experience in managing large scale, complex affiliate campaigns
• Comprehensive knowledge of key affiliate platforms (Impact, Partnerize, Rakuten, CJ, Awin).
• Basic understanding of the acquisition funnel, performance marketing KPIs and profitability levers
• Technical understanding of digital performance marketing products and services (SEO, SEM, Social, Influencer, etc).
• Strong organizational skills and project management abilities
• Bachelor’s degree required

About PMG: 

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies in the nation, PMG has grown because of its commitment to continuous improvement, business integrity, cultivating dynamic relationships, and putting people first. The company has been named Adweek's Breakthrough Media Agency of the Year, MediaPost's Independent Agency of the Year, 7X Ad Age Best Places to Work, 3X Best Places for Working Parents, and one of Fast Company's Best Workplaces for Innovators.

Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. 

We’d love to get to know you and share more about why we love PMG and the work we do.  

Join us in making digital more human → Apply Now

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.