Lead Brand Marketing Manager

HoYoverse · USA

Company

HoYoverse

Location

USA

Type

Full Time

Job Description

What You Will Do:

  • Given the characteristics of the product the market and the users demonstrated in the local area generate creative ideas or idea optimization that are locally relevant.

  • Produce on- and offline event ideas outreach establish a rapport with suppliers and other cooperating partners and facilitate the implementation of event ideas.

  • Create event campaign content draw up incentive plans benchmark content assignments and coordinate with the content department and external partners to execute content production launch and data feedback.

  • Coordinate across teams to build best-in-class Marketing Strategies with a focus on broadening our global reach particularly in the North American region.

  • Collect analyze and explore data to discover new business potential and propose new marketing methods collaborations and user interaction ideas with an eye for implementing unconventional cases.

  • Work with various internal teams (insights community research etc.) to identify gaps in audience knowledge and design research and analysis to address them.

What We Are Looking For:

  • 5+ years of related work experience in brand product marketing and/or publishing.(3 yrs working on one game from before launch)

  • 5+ years working with games as a service or other service-oriented products.

  • 3+ years of experience leading global Marketing teams.

  • Both Agency and in-house experience are strongly preferred.

  • Have a rich repertoire of top resources and the ability to use them.

  • Great at content planning.

  • Strong data analysis skills.

  • Enjoy various game experiences and love the game sector.

  • Fluency in Chinese and English is required.

  • Extensive familiarity with the user characteristics of the US market.

  • Strong communication and execution skills.

Benefits:

  • Competitive salary

  • 100% employer-paid healthcare premiums for you and your dependents

  • Generous paid time off

  • 401K / RRSP plan

  • Employer-paid life and disability insurance

  • Team-building activities throughout the year

  • Flexible working hours

Do We Support Flexible Work?

Yes as a remote team across North American time zones we embrace flexible working. You may choose to work remotely in-offices or hybrid for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica surrounded by great restaurants entertainment and cultural venues.

Apply Now

Date Posted

05/01/2024

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