Lead CDP Consultant (Adobe Real-Time CDP)
Job Description
Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.
Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.
We are seeking a Senior CDP Consultant (Adobe Real-Time CDP) to join our growing team. This role serves as the day-to-day marketing technology point of contact and helps our clients maximize the value of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on activation. The Senior CDP Consultant works closely with a multidisciplinary team of architects, data engineers, data scientists, and digital marketers.
Role and Responsibilities
- Serve as a platform expert in Adobe Real-Time CDP and other Customer Data Platform solutions
- Provide deep domain expertise in our clients' business; demonstrate broad knowledge of digital marketing
- Assess and audit the current state of client's marketing technology stack together in partnership with a Solution Architect
- Conduct stakeholder interviews and gather business requirements
- Translate business requirements into CDP use cases
- Prioritize CDP use cases together with the client
- Create a strategic CDP roadmap focused on activation
- Collaborate with Solution Architects to strategize, architect, and document a scalable CDP implementation, tailored to individual client needs
- Provide hands-on support and platform training for our clients
Preferred Qualifications
- 5+ years of relevant work experience in marketing, consulting, or analytics
- 3+ years of experience working in an agency environment; strong consulting and client-facing skills
- 3+ years of experience working with multi-channel marketing hubs by Adobe, Salesforce, or similar
- Strong understanding of customer data platforms and the modern data infrastructure
- Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences
- Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation a plus
- Experience with analytics tools like Google Analytics or Adobe Analytics a plus
- Experience with data visualization tools such as Tableau, PowerBI, etc. a plus
- Experience with marketing automation tools a plus
- Experience with A/B testing tools a plus
- Degree in marketing, business, analytics, data science, or related field or equivalent work experience preferred
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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.
Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.
Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.
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Date Posted
05/18/2024
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