Lead Customer Marketing Manager

We're seeking a dynamic Lead Customer Marketing Manager to build and champion our customer advocacy initiatives.  You'll play a pivotal role in establishing and managing our customer database, driving engagement on G2 and other review platforms, and collaborating to shape the overall customer marketing strategy. Your expertise will be key in transforming happy customers into vocal advocates for Vimeo.

This is a highly visible individual contributor role, reporting to the VP, Corporate Communications.

*Candidates based in NYC or East Coast preferred*

What you’ll do:

• Develop & Implement Customer Advocacy Strategy: Craft a holistic customer marketing strategy with an emphasis on advocacy, expansion, and satisfaction, aligning seamlessly with Vimeo's broader goals.
• Spearhead Customer Advocacy Initiatives: Identify and empower customer advocates, creating case studies, testimonials, and user-generated content that highlight Vimeo's value.
• Drive Advocacy and Engagement Programs: Design and execute impactful campaigns across G2, Capterra, and other platforms to amplify positive customer reviews. Utilize Airtable to manage and nurture relationships with advocates.
• Foster Cross-Functional Collaboration: Build strong partnerships with creative, legal, finance, sales, product marketing, and other key stakeholders to ensure successful execution of customer marketing initiatives.
• Execute Joint Marketing Initiatives: Collaborate closely with customers to co-create impactful marketing content and campaigns, aligning efforts with Sales, Product Marketing, Growth Marketing, and PR teams.
• Measure and Optimize: Track, analyze, and report on key performance metrics to measure success and identify areas for improvement, ensuring data-driven decision-making.

Skills or knowledge you should possess:

• Experienced Customer Marketing Leader: 8+ years of success building and managing customer advocacy programs, with expertise in G2, Capterra, and marketing automation.
• Compelling Communicator & Brand Champion: Ability to articulate a clear vision for Vimeo, inspiring both internal stakeholders and customers to embrace our solutions.
• Cross-Functional Collaborator: Proven ability to partner effectively with Customer Success, Marketing, Product, and Sales teams to drive product launches, customer expansion, and engagement.
• Data-Driven Strategist & Tech Enthusiast: Experience using data insights to inform and optimize marketing strategies, with a willingness to experiment with our existing tools like Airtable and Salesforce and explore new technologies like AI.
• Adaptable & Results-Focused: Thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and prioritizing efforts to achieve measurable business outcomes.

Targeted Base Salary Range:  $122,400.00 to $187000.00

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base.

Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.

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