Lead Digital Analyst- Adobe Analytics

The Lead Digital Analyst applies expertise across multiple specializations within the job area including Adobe Analytics/Omniture and reporting function. Responsible for collecting and analyzing data to measure the impact of digital marketing vehicles and onsite features and services to drive online conversion and strategic business decisions. Sets direction for ingesting, cleaning, mining and transforming data to support Analytics and other business initiatives. Builds, implements, and validates metrics, monitors data quality, analyze various forms of data (e.g. raw data, base data, 3rd party data, metrics), provide reports and interpret results. Provides the eCommerce team insights based on reports, suggests A/B testing to be performed, efficacy of tests and enhancements to the site.

Job Functions
• Support strategy, implementation, and execution plans to achieve Web Analytics goals
• Create, maintain and deliver a holistic web analytics measurement model through the identification of objectives, goals, key performance indicators, segments and targets
• Provides analysis and reporting of user behavior by device for interactive, email, and social media marketing channels
• Communicate insights and findings with all functional areas (merchandising, marketing, and management) to ensure successful and timely execution of multi-channel retail strategies. Presents and distributes the outcomes of Web Analytics projects at all level across the organization

• Enhance and facilitate tracking and reporting improvements, such as easier data extraction, new reporting capabilities, deeper insights, and integrations between Adobe analytics and other data sources

• Collaborate with the IT Web Development and eCommerce Production teams to define and improve the underlying tag infrastructure to ensure the integrity of data
• Contribute to omni-channel view by integrating interactive customer data with company customer database information
• Manage relationships with vendors for site analytics tools and provide support and training to eCommerce team members in utilizing these tools
• Collaborates with stakeholders to understand analytic needs and recommends/executes appropriate reports
• Owns analytical methodology/definitions
• Leads validation and analysis of significant volumes of data, including the ability to discover and quantify patterns and trends in numbers and text, using known and evolving technologies and methods
• Translates business measurement requirements into technical tracking solutions
• Coordinates data feeds and updates and sources additional data required for analysis
• Leads the implementation of initiatives assigned to team
• Evaluates and troubleshoots situations to prevent a recurrence of the problem or failure

Minimum Education & Experience:
• 5-7 years of experience
• Data integration experience
• Retail domain experience
• 4+ years of experience using enterprise digital analytics tools to drive actionable insights preferred (i.e. Adobe Analytics, Omniture, Google Analytics, etc.)

Preferred Education & Experience:
• Bachelor's degree in business, finance, statistics, economics, information systems, computer science, marketing or mathematics

Knowledge & Skills

• Expert level knowledge of Microsoft Excel and the ability to synthesize and analyze large sets of data to yield actionable findings

• Adobe analytics (Implementation)

• Knowledge of/experience with Tag Management Systems (Tealium, Adobe DTM, Adobe Experience Platform Launch); how data for analytics tags are mapped and processed

• Ability to gather, manipulate, interpret, and communicate data findings and create a recommended action plan; use of SQL

• Ability to troubleshoot tracking codes with use of Javascript and HTML

Supervisor

Director, Digital Analytics

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We are an Equal Opportunity Employer:
We treat all our associates and candidates as equals. We require all associates and managers to do so too and comply with employment laws and regulations. All personnel actions are conducted in the spirit of equal employment. We are committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

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