Lead Digital Marketing Analyst - Google Paid Search Analyst

Responsibilities:

• Paid Search Strategy and Execution:
  • Demonstrate comprehensive understanding and proficiency in paid search platforms/SEM, including Google Ads and anything within the Google Marketing Platform
  • Develop and execute paid search campaigns aligned with clients' objectives and target audience.
  • Conduct keyword research, ad copy creation, and bidding strategies for optimal campaign performance.
  • Utilize keyword targeting and segmentation to reach relevant audiences across various paid search channels.
  • Monitor and optimize paid search campaigns for performance, ROAS, and other relevant KPIs.
  • Stay updated on industry trends and best practices in paid search advertising.
     
• Leadership and Team Enablement:
  • Provide leadership and enablement for team members, including coaching, mentoring, and training in paid search advertising best practices.
  • Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in paid search management.
  • Conduct pulse checks on the team, addressing concerns, and providing support as needed.
  • Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement.
  • Identify and implement process improvements to enhance team efficiency and effectiveness.
  • Escalate team concerns to higher management and provide viable solutions in times of conflict.
     
• Pitches and Presentations:
  • Provide expertise and guidance during pitch presentations, offering strategic insights in paid search advertising.
  • Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.
  • Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging paid search advertising expertise.
  • Present ideas effectively, ensuring clear communication and understanding among stakeholders.
     
• Industry Knowledge
  • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
  • Keep abreast of trends and techniques in paid search advertising and ensure these inform strategy.
  • Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Key Performance Indicators (KPIs):

• Timely and successful execution of paid search campaigns.
• Achievement of target ROAS, CPC, and other relevant performance metrics.
• Continuous personal and team development in paid search advertising expertise.
• Positive client feedback and testimonials specifically related to paid search initiatives.
• Effective leadership and team enablement resulting in team satisfaction and growth.

Requirements:

• Google Skillshop Certifications in the following:
  • Google Ads
  • Google Analytics
  • Google Merchant Center
  • Other Google Marketing Platform Courses a plus
• Familiarity in the installation and use of Google Tag Manager.
• Familiarity with Google Ads, and other relevant paid search platforms.
• Exceptional organizational skills, proficient in digital collaboration tools like Google Drive.
• Strong interpersonal and public relations skills, essential for effective client communication and collaboration.
• Analytical mindset with a focus on data-driven decision-making in paid search advertising.
• Excellent verbal and written communication skills, especially in presenting paid search strategies and insights.
• Proactive team player with an entrepreneurial spirit, capable of taking initiative in paid search campaign planning and execution.
• Passionate about delivering exceptional results through paid search advertising.
• Demonstrated responsibility, initiative, and a continuous growth mindset in the field of paid search advertising.
• Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution.
• Leadership experience or a willingness to lead and enable team members in paid search advertising practices.