Lead Digital Marketing Analyst - Social

Responsibilities:

• Social Media Strategy and Execution:
  • Demonstrate comprehensive understanding and proficiency in social media platforms (including, but not limited to Meta, TikTok, and LinkedIn) for both organic and paid strategies.
  • Craft and execute full-funnel social media marketing strategies tailored to clients' objectives.
  • Exhibit skills in evaluating and refining proposed campaigns within plans, in addition to approving media plans and supporting team members in campaign setup and optimization.
  • Conduct AB testing and optimize social media ad campaigns to enhance performance.
  • Collaborate with cross-functional teams to align campaign strategies and execution.
  • Utilize analytics tools to interpret data and provide actionable insights for improved decision-making.
  • Manage and present comprehensive reports using analytics platforms like Google Data Studio.
  • Stay abreast of industry trends, best practices, and advancements in social media marketing techniques; sharing insights with the team, and understanding how they can be applied to clients’ strategy.
  • Conduct market research specifically related to social media trends and audience behavior.
     
• Leadership and Team Enablement:
  • Provide leadership and enablement for team members, including coaching, mentoring, and training in social media marketing.
  • Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in social media management.
  • Conduct pulse checks on the team, and individual team members; addressing concerns, and providing support as needed.
  • Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement.
  • Identify and implement process improvements to enhance team efficiency and effectiveness.
  • Escalate team concerns to higher management and provide viable solutions in times of conflict.
  • Onboard new team members to the Social Media team, as well as onboarding and mentoring team on various Social Media engagements. 
  • Represent the Social Media team to external parties such as clients and agency partners. 

• Pitches and Presentations:
  • Thorough understanding of pitch briefs, discerning client needs, and adeptly translating them into effective social media strategies.
  • Provide expertise and guidance during pitch presentations, offering strategic insights in social media marketing based on the needs of clients.
  • Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.
  • Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging social media expertise.
  • Present ideas effectively, ensuring clear communication and understanding among stakeholders.

• Industry Knowledge
  • Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
  • Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
  • Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Key Performance Indicators (KPIs):

• Timely and successful delivery of social media projects and tasks.
• Production of accurate, insightful, and visually appealing social media performance reports.
• Provision of rich insights and recommendations applicable to a client’s social media strategy.
• Generation of robust and relevant research for social media strategies and client requirements.
• Continuous personal and team development in social media marketing expertise.
• Positive feedback and testimonials from both clients and colleagues, specifically related to social media initiatives.
• Effective leadership and team enablement resulting in team satisfaction and growth.

Requirements:

• Strong interpersonal and public relations skills, essential for effective client communication and collaboration.
• Analytical mindset with a focus on data-driven decision-making in social media marketing.
• Excellent verbal and written communication skills, especially in presenting social media strategies and insights both to internal teams and external parties.
• Exceptional organizational skills, proficient in digital collaboration tools like Google Drive.
• Proactive team player with an entrepreneurial spirit, capable of taking initiative in social media campaign planning and execution.
• Passionate about delivering exceptional customer experiences through social media channels.
• Familiarity with Google Suite products, particularly Google Sheets.
• Demonstrates responsibility, initiative, and a continuous growth mindset in the field of social media marketing.
• Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution.
• Demonstrates the ability to maintain positive relationships with coworkers, fostering a collaborative and approachable attitude.
• Leadership experience or a willingness to lead and enable team members in social media marketing practices.