Lead Digital Media Sales

Corporate support—through cross-platform media buys sponsorships philanthropic and strategic partnerships—plays a vital role in sustaining our work in public media and expanding the reach of our content and mission to new audiences.  

An immediate opportunity is available for a Senior Specialist Digital Media Sales who will work in a highly collaborative environment to develop revenue-generating strategies for digital buys and partnerships to grow digital media revenue and secure new corporate clients in support of revenue goals.

The Digital Media Sales Lead is responsible for responding to digital media buying agency requests prospecting selling and closing digital media buys and corporate partnerships across our platforms both directly with corporate clients and through media agencies. This role entails developing digital-focused sales materials using audience and demographic data. making sales calls and pitches building strong client and agency relationships and managing effective execution of digital media campaigns once secured.

Responsibilities include but are not limited to:

• Prospect pitch and close digital media buys and sponsorship opportunities across The WNET Group’s digital platforms including websites social media streaming services podcasts and e-newsletters;
• Create customized digital-only sponsorship proposals that highlight WNET’s audience reach and the unique benefits of digital media campaigns;
• Serve as a key point of contact for digital sponsorship clients ensuring their needs are met and maintaining a high level of satisfaction throughout the campaign lifecycle;
• Collaborate with the Integrated Media Sales team on cross-platform opportunities across our content portfolio;
• Work closely with Marketing Services on budgets billing and media post reports.
• Track digital inventory campaign performance collaborate with Research to measure key metrics and provide regular reports to clients offering insights into engagement reach and ROI;
• Maintain accurate sales pipeline and client interactions in CRM; shepherd legal contracts prepare partnership recap reports etc.;
• Other relevant duties as assigned.

Qualified candidates will possess exceptional written and verbal communication storytelling and presentation skills and be highly organized with the ability to manage competing priorities adapt in a fast-paced environment and effectively balance multiple accounts and deadlines.

Additional qualifications include:

• Minimum of five (5) years of direct sales experience in a competitive market sales environment;
• Demonstrated track record of digital media sales including display video social podcasts programmatic and related channels in digital media ecosystem;
• Success achieving revenue goals successful engagement with media buying agencies and working directly with clients;
• Proficiency with media research; knowledge of digital data and metrics;
• Outstanding presentation skills – ability to present to groups.
• Strong campaign and client management skills;
• Understanding marketing events social media and promotions;
• Proficiency with CRM tools (Salesforce or similar preferred) Microsoft Office Suite (including Excel PowerPoint Word and Airtable;
• Proactive and resourceful with a strong sense of ownership and the ability to work effectively both independently and collaboratively.
• Ability to participate in evening and weekend events will be necessary.
• Understanding of non-profit fundraising landscape a plus.

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

The WNET Group
825 Eighth Avenue
New York NY 10019-7435
www.wnet.org

It is the policy of WNET not to discriminate against any applicant for employment or any employee because of age color sex disability national origin race religion veteran status or any classification protected by law.

The WNET Group offers competitive salaries excellent benefits and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The hiring salary range for this position is $87000.00 - $90000.00. Internal equity considerations will be reviewed before making a final offer.

What We Do

Welcome! We’re the home of PBS stations THIRTEEN and WLIW21 network NJ PBS and Long Island’s only NPR station WLIW-FM. Through our ALL ARTS 24/7 multi-platform arts and culture hub our broadcast channels three cable services (THIRTEEN PBSKids Create and World) the NJ Spotlight News newsroom and online streaming sites we bring quality arts education news and public affairs content to millions of our tri-state neighbors each month. We’re proud to produce and present a wide range of Emmy- and Peabody Award-winning public media series. Our national PBS shows include Nature American Masters Great Performances Cyberchase Secrets of the Dead PBS NewsHour Weekend and Amanpour and Company. Local shows include MetroFocus NJ Spotlight News with Briana Vannozzi and NYC-ARTS. And through our Long Island-based NPR station 88.3 WLIW-FM we’re excited to bring listeners shows like Long Island Morning Edition The Afternoon Ramble and Heart of the East End to name a few. In addition to our documentaries kids’ shows web series podcasts and news and cultural offerings we also produce the multi-platform initiatives Chasing the Dream: Poverty and Opportunity in America Peril & Promise: The Challenge of Climate Change and Exploring Hate: Antisemitism Racism and Extremism. We’re public media. We’re Media Made Possible by All of You. We’re The WNET Group.