Lead Generation Director

At Syncro, our Vision is to transform the Managed Services industry with an intelligent software platform that enables IT Professionals to harness unparalleled automation and efficiency.  We're on the lookout for collaborative individuals with diverse perspectives willing to  bring their authentic selves to a culture that prioritizes the employee and customer experiences. As a remote-first software company, we are relentlessly focused on living our core values. Please take a moment to reflect on whether you resonate with our company's core values and culture. If you believe you're ready to embark on a journey of delivering incredible customer experiences as a part of the Syncro team, then dive into the job details below!

Core Values: At Syncro we believe that companies with a strong, collaborative and inclusive culture perform better and provide a great working environment.  

• Bring Your Authentic Self: Different voices, backgrounds, identities, and perspectives make us a strong and thriving workplace.
• Take Ownership & Accountability: We hold ourselves accountable measuring progress and communicating at every step on the way.
• Operate Transparently: We operate with integrity and trust, using transparent and clear communication to hold ourselves accountable to our Partners and Team Members.
• Put Partners at the Center of Everything We Do: We care deeply about understanding our partners, and our products and services are delivered with our Partners’ best interests in mind.
• Enjoy the Ride Together: We’re people-centric, and caring for each other is an important part of harmonizing our work with our personal needs.
• Show Up to Win!: We each operate with the heart of a champion in our pursuit of excellence. We encourage innovation, operational diligence and embrace challenges as opportunities. 

Benefits Quick Overview:

• Pay Range: $122K-174K USD
• Remote first: We are the PIONEERS of “work from home” - remote work is all we have ever done and we do it well!  Our team members are all over the globe working from home and striking an awesome balance in their lives.
• Equity Appreciation Program: Syncro offers an equity program that everyone participates in
• Unlimited PTO: With a 2 week annual minimum, Syncro wants you to take time when you need it.
• 401k Plan: A hassle free plan with a 50% company match up to 4% of your annual salary.
• Health Insurance: Syncro covers 95% of the monthly premiums for you and your dependents. Plus our plans have extremely low deductibles and out of pocket costs that don't sacrifice great coverage for you or your family anywhere in the US.
• Parental Leave: Up to 6 weeks paid parental leave so you can focus on the new addition to your family
• And more!: Ask us about our other benefits like Pet Insurance, Flexible Spending Accounts, 100% employer paid Short Term Disability, and Ultra-Remote Work. 

The Opportunity:

The Director of Lead Generation will be responsible for crafting and implementing comprehensive lead generation strategies to drive qualified leads, enhance pipeline velocity, and support revenue growth. This role requires a deep understanding of digital marketing with a strong focus on paid advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), and lead quality. The ideal candidate will be data-driven, with a proven ability to optimize campaigns, manage budgets, and collaborate across teams to deliver measurable outcomes. Our ideal candidate is passionate about ROI, data oriented, understands the importance of multi-channel marketing and strategic targeting, and knows exactly what to do with a budget and each dollar spent will achieve.

What You'll Be Doing:

• Strategy Development
• Develop and execute multi-channel lead generation strategies that align with business objectives and target key customer segments.
• Paid Advertising
• Lead the creation and optimization of paid advertising campaigns on platforms like Google Ads, LinkedIn, Reddit, Facebook, and other relevant channels to maximize ROI and attract high-quality leads.
• SEM & SEO
•  Oversee the company’s SEM and SEO initiatives, including keyword research, on-page and off-page optimization, content strategy, and competitive analysis to improve organic visibility and lead generation.
• Lead Quality
• Implement and refine strategies to enhance lead quality and conversion rates throughout the sales funnel. Work closely with sales to ensure alignment on lead definitions and optimize targeting efforts.
• Campaign Management
• Manage the end-to-end execution of lead generation campaigns, ensuring they are delivered on time, within budget, and meet performance targets.
• Analytics & Reporting
• Track, analyze, and report on campaign performance and its impact on the pipeline. Leverage data-driven insights to optimize strategies and drive continuous improvement.
• Budget Management
• Oversee the lead generation budget, ensuring efficient use of resources to achieve optimal outcomes.
• Cross-Functional Collaboration
• Collaborate closely with the content, product marketing, sales, and customer success teams to ensure cohesive and aligned lead generation efforts.
• Agency Management
• Oversee relationships with external agency partners, ensuring they are aligned with company goals and deliver high-quality work. Provide clear direction, manage expectations, and evaluate performance to ensure optimal outcomes.

Must have details: 

• 10+ years of developing and executing paid advertising, SEM, and SEO strategies.
• Familiarity with a high growth business. 
• An understanding and deep appreciation of the importance of attribution.
• Proficiency across a typical martech technology stack. We use Google Analytics, Pardot, Salesforce and Wordpress.
• Proven track record of building demand generating programs and measuring their effectiveness.
• Strong background in conversion rate optimization for website and landing pages.
• Experience building a campaign structure that activates content marketing
• Strong background in campaign optimization and understanding how to use key metrics to inform which tactics and messages are working.
• Passionate about data-driven marketing and making a measurable impact on revenue.
• Ability to deliver results in a fast-paced, highly transactional environment.
• Ability to manage multiple agency relationships (i.e., develop strategies, manage programs, and measure results).
• An understanding of brand messaging and identity frameworks and how to incorporate into multiple marketing channels.
• Ability to create compelling strategies, execute on ideas, measure results, and communicate clearly across all levels in the company including leadership, sales and partnerships team.
• You care -- which means sometimes putting yourself out there for a customer or a fellow colleague
• You're a cooperative and creative problem-solver. 
• You are located in, and authorized to work in, the US or Canada

Interview Process: At Syncro we believe in transparency and providing candidates with as much information as possible so you can make an informed decision during your job search. Below are the steps of the interview process you can expect:

• Preliminary Screen, 30 min
• Hiring Manager Interview, 1H
• Executive Interview, 1H

Company Details: If you’re curious about learning more about Syncro, read on and visit the links below.

Syncro is a B2B SaaS company with a highly collaborative and creative team serving the Managed Services Provider (MSP) industry. Picture an MSP as a company’s outsourced IT department - our platform empowers them with the tools and automation they need to run their businesses and supercharge their client services.  Our goal is to empower our customers (we call them partners) to thrive through operational excellence. We're all about making it happen together!

To see more about our product, and what it’s like to work here at Syncro, check us out online:

• Website: www.syncromsp.com
• Glassdoor: https://www.glassdoor.com/Overview/Working-at-Syncro-EI_IE4650167.11,17.htm
• LinkedIn: https://www.linkedin.com/company/syncromsp/mycompany/
• Life at Syncro Instagram: https://www.instagram.com/lifeatsyncro/ 

Syncro is an equal opportunity employer. We are committed to creating an inclusive environment where all employees can thrive and do their best work, free from discrimination and harassment.

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