Lead Generation Expert (United Kingdom)

be one solutions is a global SAP Partner with HQ in Switzerland and 21 subsidiaries around the world, specializing in SAP Business One implementation and support for large accounts worldwide. We are rollout experts helping businesses of all sizes taking their SAP implementation to the next level!
Summary
Lead Generation Expert will be responsible for developing and executing comprehensive marketing strategy by working with stakeholders to implement lead generation best practices that drive business growth globally whilst leading brand communication and marketing activities for the company.
Key duties and responsibilities:

• Defining and executing marketing strategy with a focus on generating leads via different marketing methodologies and channels.
• Developing and implementing lead generation strategies and initiatives that drive business revenue.
• Planning, executing, managing, and monitoring marketing campaigns that are aligned with business objectives.
• Leading Marketing team and managing marketing activities such as content creation for targeted audiences, creation of marketing materials and collateral, and website management.
• Nurturing and building the company brand awareness whilst acting as brand custodian for the company.

Requirements and qualifications
Experience:

• 5 years of experience in a similar role with proven experience in lead generation development and execution.
• Experience in using B2B social media channels and tools for lead generation preferably in the ERP or IT industry.
• Experience in combining lead generation practices with marketing expertise to generate impactful campaigns.
• Proven experience in utilising content creation principles, social media strategies, and digital marketing practices in executing marketing strategies.

Technical Skills:

• Strong commercial acumen.
• Strong understanding of SEO & SEM techniques.
• Ability to create content for lead generation.
• Strong knowledge of web analytics tool with the ability to analyse data and derive insights for campaign performance optimisation.
• An expert in using lead scoring and qualification methodologies.

Language skills:

• English: Fluent / Native
• Additional languages are an advantage.

Personal Skills:

• Effective communication and interpersonal skills.
• Strategic thinker.
• Strong leadership skills
• Strong stakeholder management.
• Strong organisation and time management skills.